Executive Master
Marketing Management

Master the Real World.

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Do you wish to become a real Marketeer?_

Join us in a unique program in the job market, a program that provides the participants with the most updated knowledge and skills regarding marketing management. Our Executive Master was designed with the purpose of designing Marketeers that distinguish themselves from others in the job market due to their leadership and knowledgeable traits, in a way to make a change and improve their impact and results.

 

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Type
Executive Master Diploma | Postgraduate (with ECTS)

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Duration
September to June | 9 months

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Schedule
Tuesdays and Thursdays | 6:30pm - 10:30pm

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Training area
Marketing

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Language
English

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Location
In person

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Investment
7.590€

Why choose our Executive Master in Marketing Management?_

Updated Contents and Faculty

This program holds a very strong practical component, well-paired with updated contents and the proficiency of our faculty, which is in constant connection to the business world.

Better Shared Practices

By promoting knowledge-sharing through debate, our Executive Master focuses on the most updated and challenging themes regarding Marketing: learn all about the best practices in Marketing Management.

Networking

It encourages participation in discussion forums and sharing of ideas with members of faculty and other managers, either well-known or with a bright future ahead, allowing for the building up of an exclusive marketeer network - alumni included.

Marketing Management Project

It includes a final Marketing Management Project with the purpose of applying all the knowledge acquired throughout the program to a real-life situation - this promotes multidisciplinarity, integration and practical application of the previously studied contents.

Applying Marketing and Blended Marketing Strategies

Our Executive Master develops all the necessary skills in order to design and implement marketing and blended marketing strategies, in a way to update and deepen specific Marketing Management knowledge, connecting it to the large business background of Iscte Executive Education.

Download brochure and schedule a meeting_

Are you interested in leveraging your knowledge with the right complement in marketing management and obtain an executive master to leverage your professional future and reach a higher level? Consult the brochure and, should you prefer to speak with an advisor, do schedule a session as we will be happy to help you arrive at the best possible decision.

 
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Ready to start your application?

 

For whom?_

Professionals, managers, consultants and directors of marketing and brand marketing. 

Executives and staff trained in other areas of knowledge who wish to acquire an innovative vision of marketing, thereby improving their skills.

Business, customer, product, brand and sales managers, as well as purchasing managers.

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Faculty_

Curriculum

  • Quantitative Methodology Applied to Marketing
  • Consumer Behavior
  • Market Studies
  • Marketing Accountability - NEW
  • Marketing Strategy and Planning
  • Web Marketing e New Technologies
  • Marketing Integrated Communication
  • Commercial Management
  • Brand Management
  • Trade Marketing
  • New Marketing Tendencies
  • International Marketing - NEW
  • Marketing Analytics - NEW
  • Digital Communication - NEW
  • Social Media
  • Marketing Project
Notes:
-  Recomenda-se um bom domínio da língua inglesa, utilizada por alguns oradores e principal idioma da bibliografia.
- This program may suffer some changes and its start depends on a minimum number of subjects. 

Tuition fee_

The investment in this program is 7.590€

This amount includes:

Payment Schedule_

Application fee - 100€

Enrollment fee - 325 €

Payment Date Percentage
1st Installment Upon Registration 30%
2nd Installment October 2022 10%
3rd Installment November 2022 10%
4th Installment December 2022 10%
5th Installment January 2023 10%
6th Installment February 2023 10%
7th Installment March 2023 10%
8th Installment April 2023 10%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Testimonials_

João Pedro Pimentel Bernardo
Paulo Correia
Paulo Correia
Julia Rizzi
Julia Rizzi
Andreia Andrés Forte
Andreia Andrés Forte
Pedro Marques
Pedro Marques
Cátia Guisado
Cátia Guisado
Rita Pinho
Rita Pinho
José Maria Menezes
José Maria Menezes

Accreditations_

top50worldsuniversityrankings2022
AMBA
worldsuniversityrankings
Executive education
master in management
iscte_aacsb
the
Executiveeducation
EFMD
Project Management Institute
dgert
grli
eduniversal
prime
Garp
A3ES