Executive Master in Marketing Management

Do you wish to become a real Marketeer?_

Join us in a unique program in the job market, a program that provides the participants with the most updated knowledge and skills regarding marketing management. Our Executive Master was designed with the purpose of designing Marketeers that distinguish themselves from others in the job market due to their leadership and knowledgeable traits, in a way to make a change and improve their impact and results.

Type
Executive Master Diploma | Postgraduate (with ECTS)

Duration
September to June | 9 months

Schedule
Tuesdays and Thursdays | 6:30pm - 10:30pm

Training area
Marketing

Language
Portuguese

Location
In person

Coordinators

Vicente Rodrigues_

Susana Marques_

Investment
7.590€

2nd phase discount | -10% until 29.04
6.831€

Why choose our Executive Master in Marketing Management?_

Updated Contents and Faculty

This program holds a very strong practical component, well-paired with updated contents and the proficiency of our faculty, which is in constant connection to the business world.

Better Shared Practices

By promoting knowledge-sharing through debate, our Executive Master focuses on the most updated and challenging themes regarding Marketing: learn all about the best practices in Marketing Management.

Networking

It encourages participation in discussion forums and sharing of ideas with members of faculty and other managers, either well-known or with a bright future ahead, allowing for the building up of an exclusive marketeer network - alumni included.

Redesigned Program

This program was redesigned recently, having now new curricular units directed at understanding the newest trends in Marketing, adjusted to the market's needs. It distinguishes itself from others in the field due to its relevancy and strong adequacy in answering emerging questions in the field.

Applying Marketing and Blended Marketing Strategies

Our Executive Master develops all the necessary skills in order to design and implement marketing and blended marketing strategies, in a way to update and deepen specific Marketing Management knowledge, connecting it to the large business background of Iscte Executive Education.

Download brochure and schedule a meeting_

Are you interested in leveraging your knowledge with the right complement in marketing management and obtain an executive master to leverage your professional future and reach a higher level? Consult the brochure and, should you prefer to speak with an advisor, do schedule a session as we will be happy to help you arrive at the best possible decision.

Ready to start your application?

Apply Now

For whom?_

Professionals, managers, consultants and directors of marketing and brand marketing.

Executives and staff trained in other areas of knowledge who wish to acquire an innovative vision of marketing, thereby improving their skills.

Business, customer, product, brand and sales managers, as well as purchasing managers.

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Faculty_

Structure of the program_

Curriculum

Marketing Strategy
Market Research
Brand Management
Consumer Experience
International Marketing
Trade Marketing
Design Thinking and Product Development
Sustainable Marketing
Emotional Intelligence in Marketing
Retail Experience
Marketing Communication
Digital Marketing
Marketing Digital Metrics
Marketing Analytics
Sales Management Strategy
Digital Media Planning
Digital Content Management
E-Commerce
Marketing Seminars

Notes:
- We recommend a good level of english since this language may be used by some speakers and may be the main language in some bibliography.
- This program may suffer some changes and its start depends on a minimum number of subjects.

Directors_

Joaquim Vicente Rodrigues

Susana Marques

Tuition and Payment_

Tuition fee_

The investment in this program is 7.590€

This amount includes:

_Access to the ISCTE-IUL library;;
_Access to the ISCTE-IUL VPN;
_Welcome Day entry;
_Parking spot.

Payment Schedule_

Application fee - 100€

Enrollment fee - 325 €

Payment	Date	Percentage
1st Installment	Upon Registration	30%
2nd Installment	October 2023	10%
3rd Installment	November 2023	10%
4th Installment	December 2023	10%
5th Installment	January 2024	10%
6th Installment	February 2024	10%
7th Installment	March 2024	10%
8th Installment	April 2024	10%