Executive Master
Marketing Management

Master the Real World.

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Do you wish to become a real Marketeer?_

Join us in a unique program in the job market, a program that provides the participants with the most updated knowledge and skills regarding marketing management. Our Executive Master was designed with the purpose of designing Marketeers that distinguish themselves from others in the job market due to their leadership and knowledgeable traits, in a way to make a change and improve their impact and results.

 

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Type
Executive Master Diploma | Postgraduate (with ECTS)

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Duration
September to June | 9 months

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Schedule
Tuesdays and Thursdays | 6:30pm - 10:30pm

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Training area
Marketing

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Language
Portuguese

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Location
In person

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Investment
7.590€

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2nd phase discount | -10% until 29.04
6.831€

Why choose our Executive Master in Marketing Management?_

Updated Contents and Faculty

This program holds a very strong practical component, well-paired with updated contents and the proficiency of our faculty, which is in constant connection to the business world.

Better Shared Practices

By promoting knowledge-sharing through debate, our Executive Master focuses on the most updated and challenging themes regarding Marketing: learn all about the best practices in Marketing Management.

Networking

It encourages participation in discussion forums and sharing of ideas with members of faculty and other managers, either well-known or with a bright future ahead, allowing for the building up of an exclusive marketeer network - alumni included.

Redesigned Program

This program was redesigned recently, having now new curricular units directed at understanding the newest trends in Marketing, adjusted to the market's needs. It distinguishes itself from others in the field due to its relevancy and strong adequacy in answering emerging questions in the field. 

Applying Marketing and Blended Marketing Strategies

Our Executive Master develops all the necessary skills in order to design and implement marketing and blended marketing strategies, in a way to update and deepen specific Marketing Management knowledge, connecting it to the large business background of Iscte Executive Education.

Download brochure and schedule a meeting_

Are you interested in leveraging your knowledge with the right complement in marketing management and obtain an executive master to leverage your professional future and reach a higher level? Consult the brochure and, should you prefer to speak with an advisor, do schedule a session as we will be happy to help you arrive at the best possible decision.

 
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Ready to start your application?

 

For whom?_

Professionals, managers, consultants and directors of marketing and brand marketing. 

Executives and staff trained in other areas of knowledge who wish to acquire an innovative vision of marketing, thereby improving their skills.

Business, customer, product, brand and sales managers, as well as purchasing managers.

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Faculty_

Curriculum

  • Marketing Strategy
  • Market Research
  • Brand Management
  • Consumer Experience
  • International Marketing
  • Trade Marketing
  • Design Thinking and Product Development
  • Sustainable Marketing
  • Emotional Intelligence in Marketing
  • Retail Experience
  • Marketing Communication
  • Digital Marketing 
  • Marketing Digital Metrics
  • Marketing Analytics
  • Sales Management Strategy
  • Digital Media Planning
  • Digital Content Management
  • E-Commerce
  • Marketing Seminars
Notes:
-  We recommend a good level of english since this language may be used by some speakers and may be the main language in some bibliography.
- This program may suffer some changes and its start depends on a minimum number of subjects. 

Tuition fee_

The investment in this program is 7.590€

This amount includes:

Payment Schedule_

Application fee - 100€

Enrollment fee - 325 €

Payment Date Percentage
1st Installment Upon Registration 30%
2nd Installment October 2023 10%
3rd Installment November 2023 10%
4th Installment December 2023 10%
5th Installment January 2024 10%
6th Installment February 2024 10%
7th Installment March 2024 10%
8th Installment April 2024 10%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Testimonials_

João Pedro Pimentel Bernardo
Paulo Correia
Paulo Correia
Julia Rizzi
Julia Rizzi
Andreia Andrés Forte
Andreia Andrés Forte
Pedro Marques
Pedro Marques
Cátia Guisado
Cátia Guisado
Rita Pinho
Rita Pinho
José Maria Menezes
José Maria Menezes

Accreditations_

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