I decided to do the Executive Master's in Marketing Management because I felt the need to deepen my knowledge in the area of Marketing, not only to develop my career, but especially to gain a strategic business vision. Taking this Executive Master's programme was one of the best decisions I've ever made. It was a very rewarding experience because it perfectly combined a strong practical component with the latest academic content, taught by a faculty of excellence. The skills I acquired had a very positive impact on my professional performance, with direct results on my career progression, but more than that, due to the strong networking component, it was an extraordinary personal experience that contributed greatly to my individual development and fulfilment. I highly recommend this programme to all professionals who, like me, want to strengthen their marketing management skills and give their careers a decisive boost.
Ana Mota
Communications, People and Culture at Zoetis
As a student, I can say that the recognition is more than deserved. It's been a fantastic experience. Yes, the intensity is more than enough, it's part of the experience. Learning to manage our time and attention is also part of the experience. You quickly learn that these are the scarcest resources you will have to manage throughout your life. Congratulations to IscteExecutiveEducation for being recognized in the Financial Times. Special congratulations to Ana Passos who is in the BackOffice making sure everything runs smoothly, as well as to Professor Susana Henriques Marques and Professor Vicente Rodrigues who are the coordinators of the MarketingManagement course. Class of 2023/24, nothing less than a class of spectacular people.
Rui Costa
Co-Founder Doutor Finanças & Administrador da Doutor Finanças Seguros
As a professional in the pharmaceutical industry with no higher education in marketing, Iscte Executive Education's Executive Master's in Marketing Management came about as a solution tailored to my needs and expectations in order to gain knowledge and solidify it, while at the same time meeting new people and new ways of working. At the end of the program, I take with me the relationships I've built with colleagues and teachers, and I take with me the certainty that today I'm better able to make better decisions in my day-to-day life.
João Pedro Pimentel Bernardo
PharmD | Product Manager Oncology
The Covid 19 pandemic has brought many impacts and changes to our lives and, in my case, the fact that I was unable to travel professionally also gave me the opportunity to invest in my marketing training. When it came to choosing, there were no doubts and Iscte Executive Education's strong links with business and market reality were the starting point for my choice. A vast and comprehensive program, covering the most traditional and most recent areas of Marketing, awakens us to the challenges we face as managers in our daily lives. The combination of the theoretical and practical components of the program, together with the experience of the teaching staff and the availability of the entire team, were, in my opinion, the differentiating basis for success.
With a degree and an MBA in management, my goal was to strengthen my marketing skills, especially in the digital field, in order to take my career to the next level. I chose Iscte Executive Education because of its prestige in both academic and professional circles. In addition to the knowledge acquired, which is essential for carrying out day-to-day activities at work, the course allowed me to expand my network of contacts and get to know the Portuguese market better. I finish the course with a sense of accomplishment and gratitude for the teachers and institution that welcomed me.
After several years of professional experience in this area and knowing that it is undergoing a dizzying evolution, I felt that I needed to update and improve my training in a practical, solid and credible way through the sharing of knowledge and experiences between highly qualified teachers and top professionals, with a real and up-to-date vision of the local and global market. Today I can say that I am a more relevant professional, with a more up-to-date, more practical and, above all, more strategic vision. I would like to highlight the excellent balance between management, marketing, communication and commercial subjects, which are now essential and complementary. The interaction with different generations was highly enriching.
Due to its prestige, the positive references it already had, its practical and even cutting-edge reputation - which I was able to see for myself - Iscte Executive Education is an institution that is very up-to-date with market developments and with a teaching methodology that is very much geared towards the contemporary life of companies and institutions in general. This experience has allowed me to acquire a more complete, practical and holistic understanding of contemporary marketing phenomena. I have acquired a number of skills that now enable me to take a more practical and informed approach to the world of marketing.
Attending the Executive Master's in Marketing Management at Iscte Executive Education was the ideal opportunity to combine theory with practice, enabling me to acquire a more strategic and concrete vision of my future as a professional in this area. It was a very demanding year, but above all it was full of achievements that made me better equipped for the new challenges that came my way. I consider completing the Executive Master to be the main lever for the various important changes that have taken place, and an asset that has greatly contributed to my success.
It gave me the skills and knowledge to open doors to the career I wanted. But more than an academic program, it became an extraordinary personal experience. From the exemplary teaching staff, who gave us deeply inspiring testimonies, to the colleagues who, like me, followed their passion for marketing there.
This Executive Master's in Marketing Management has allowed me to approach the professional issues and challenges I face on a daily basis in a more objective way, based not only on the theory I was taught, but above all on the analysis of practical cases given in class. More important than an ideal program is a real one.
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