João Guerreiro

He has a PhD in Marketing from ISCTE-IUL and is currently an Invited Assistant Professor at ISCTE-IUL. His main research areas are decision support systems, neuroscience applied to Marketing and corporate social responsibility in organizations.

He teaches several Marketing and Decision Support Systems subjects in undergraduate and masters programs, namely applying Data Mining techniques to explore large amounts of information.

He has vast professional experience in the areas of decision support systems in the area of banking and insurance, where he has held management positions and directed several projects.