Reaching the end of the Executive Master in Marketing Management is deeply rewarding. Becoming the best version of ourselves takes effort, commitment, and perseverance—but it is always worth it! (And in our case, it even involved some physical work during a team-building experience with the Portuguese Marines... carrying fire extinguishers was definitely not on my marketing syllabus! ) I feel that I’ve completed another important chapter in my journey—not only academically, but also personally and professionally. I leave this experience with greater clarity, a more critical mindset, and certainly higher standards in the way I think about and practice marketing. Throughout these months, I was constantly challenged to step outside my comfort zone, question assumptions, and reflect on my own professional practice with a new level of maturity. It reinforced my belief that continuous learning is no longer optional for anyone who wants to keep pace with the rapid and complex evolution of our field. It’s impossible to reach this milestone without expressing my sincere gratitude to the entire faculty for the knowledge they shared, the valuable insights they offered, and the many real-world examples they brought into the classroom. Every course, every seminar, and every discussion helped shape us into better professionals—and, above all, professionals who are more aware of the responsibility we carry when working with brands, people, and businesses. Although this chapter has come to an end, it doesn’t feel like the end of the journey. If anything, it has inspired me to keep learning, studying, and growing, honoring everything this Executive Master has given me. ISCTE Executive Education is a place that welcomes you, broadens your horizons, and leaves a lasting impact. That’s why there’s a bittersweet feeling today. For months, this was where we gathered with classmates and professors who will leave us with unforgettable memories. And while every lecturer and mentor played an invaluable role throughout this journey, I would like to give a special mention to a few people who left a particularly lasting impression: João Faria Gomes – I'll never look at an egg the same way again! Isabel Soromenho Sequeira – You showed us that marketing is, above all, about people, and that without people driving it forward, nothing truly happens. Luís Martins & Natanael Baptista – You introduced me to the fascinating world of retail, a field that was completely new to me, and showed me just how challenging and exciting it can be. Rogério Canhoto – The phrase that will stay with me and perfectly captures how communication should be simplified to create impact: *"What's in it for me?"* As important as the faculty were, I also want to thank my classmates, who shared the best moments, the toughest challenges, and the inevitable frustrations along the way. This journey simply would not have been the same without you. And last, but certainly not least, thank you to my incredible team at work for always supporting me and keeping the ship afloat while I pursued this challenge. See you soon!
Vanessa Gomes
Marketing & Communication Lead - Social Media Content and Corporate Events at Arquiconsult & Arquiconsult MENA
It’s 7:45 PM on July 3rd, 2026, and I’ve just submitted the final report for Bel’s seminar, brilliantly led by Liliana Parreira. Submitting this report also marks the completion of my Postgraduate Program in Marketing Management at ISCTE Executive Education. These have been 10 intense months, balancing academic commitments with my professional career and everyday life. Looking back, I can confidently say that the knowledge I’ve gained, the experiences I’ve lived, and the incredible people I’ve had the privilege to meet have been the greatest rewards for all the effort invested. In a world where markets, consumer behavior, and technology are evolving faster than ever, staying up to date is no longer a competitive advantage—it has become a necessity. Now it’s time to put everything into practice, keep growing, and continue making things happen.
Mário Santos
Marketing & Communication ¬ Master in International Economics ¬ Marketing & Communications Manager Cleva Solutions
Nine months ago, I embarked on a dream. Today, I’m proud to say: mission accomplished! 🙏 Completing the Executive Master in Marketing Management is much more than finishing a degree. It represents the achievement of a goal that, at many moments, I truly believed was beyond my reach. These past nine months have been filled with hard work, dedication, resilience, and countless hours of studying. There were days of exhaustion, uncertainty, and challenges. Along the way, I gave up many moments with my son, my family, and my friends. I lived this dream wholeheartedly and made it a priority. Balancing my professional career, personal life, and academic commitments often felt impossible. But I learned that when you pursue something with passion, purpose, and love, everything becomes lighter, and you find strength where you never imagined it existed. This achievement is not mine alone. It also belongs to everyone who stood by my side, understood my absence, encouraged me through the toughest moments, and believed in me when I doubted myself. To all of you, my heartfelt thank you. I carry you with me in this achievement. A very special thank you to the professors, my classmates, and the entire ISCTE Executive Education team for making this journey so enriching, both academically and personally. Today marks the end of a very important chapter in my life, but it also marks the beginning of an even more exciting one. Now it's time to turn everything I've learned into action, keep growing, and apply this knowledge to make a real impact. I close this chapter with immense gratitude and embrace the next one with the certainty that the best challenges are still ahead. ✨ Because dreams require hard work... but when we truly believe in them, they become reality.
Aida MArinho
Marketing Estratégico | CRM & Customer Experience | Growth & Gestão de Canais | Data-Driven | Brand Strategy | ISCTE Marketing Master
我决定攻读市场营销管理高管硕士学位，是因为我深感需要深化在市场营销领域的知识储备——这不仅是为了职业发展，更重要的是为了获得战略性的商业视野。选择攻读这个高管硕士项目是我人生中最明智的决定之一。这段经历极具价值，它完美融合了强大的实践环节与前沿学术内容，由顶尖师资团队授课。所学技能显著提升了我的专业表现，直接推动了职业发展。更重要的是，课程强大的社交网络建设环节，使我收获了非凡的个人成长体验，极大促进了自我完善与价值实现。我强烈推荐该项目给所有像我一样渴望强化营销管理能力、为职业生涯注入强劲动力的专业人士。
Ana Mota
Communications, People and Culture at Zoetis
作为学生，我敢说这份认可实至名归。这段经历堪称非凡。是的，课程强度远超预期，但这正是体验的一部分。学会管理时间与注意力同样是必修课——你很快就会明白，这些才是人生中最稀缺的资源。 祝贺Iscte高管教育项目荣登《金融时报》榜单。特别祝贺幕后保障团队的安娜·帕索斯，她确保一切运转顺畅；同时祝贺市场营销管理课程的两位协调人——苏珊娜·亨里克斯·马克斯教授与维森特·罗德里格斯教授。
2023/24届学员，堪称非凡之辈的
Rui Costa
Co-Founder Doutor Finanças & Administrador da Doutor Finanças Seguros
作为制药行业的专业人员,并且没有市场营销方面的高等教育,Iscte Executive Education的市场管理执行硕士课程是根据我的需求和期望量身定制的解决方案,旨在获取知识并巩固知识,同时结识新朋友和新工作方式。计划结束后,我将与同事和老师建立关系,并且, 我相信今天我更有能力在日常生活中做出更好的决定。
João Pedro Pimentel Bernardo
罗氏制药患者之旅合作伙伴
Covid 19大流行病给我们的生活带来了许多影响和变化，就我而言，无法进行专业旅行的事实也给了我投资市场营销培训的机会。在选择时，我没有任何犹豫，Iscte Executive Education 与企业和市场现实的紧密联系是我选择的出发点。课程内容广泛而全面，涵盖了市场营销最传统和最新的领域，唤醒了我们在日常生活中作为管理者所面临的挑战。在我看来，该课程理论与实践的结合、教学人员的经验以及整个团队的可用性，是取得成功的重要基础。
Paulo Correia
Enoport 葡萄酒公司国际业务负责人
我拥有管理学学位和工商管理硕士学位，我的目标是加强我的营销技能，尤其是在数字领域，以便将我的职业生涯推向新的高度。我之所以选择伊斯科特高级管理人员教育学院，是因为它在学术界和职业界都享有盛誉。所学知识对于开展日常工作至关重要，除此之外，课程还让我扩大了人际关系网络，更好地了解了葡萄牙市场。课程结束时，我对欢迎我的老师和机构充满了成就感和感激之情。
Julia Rizzi
货币化主管 - OLX 集团
在这一领域积累了数年的专业经验后，我意识到这一领域正经历着令人眼花缭乱的演变，因此我认为我需要通过与高素质的教师和对本地及全球市场具有真实和最新视野的顶级专业人士分享知识和经验，以实用、扎实和可信的方式更新和改进我的培训。今天，我可以说自己已经成为一名更有针对性的专业人士，拥有更先进、更实用，尤其是更具战略性的眼光。
我想强调的是，管理、营销、交流和商业科目之间的平衡非常好，这些科目现在是必不可少的，而且相辅相成。与不同时代的人的交流也让我受益匪浅。
Andreia Andrés Forte
关键客户｜DIY 圣戈班伟伯公司
伊斯科特高级管理人员教育学院声誉卓著，已经获得了许多积极的评价，它的声誉是实用的，甚至是前卫的--这一点我有幸亲眼目睹--它是一所紧跟市场发展的教育机构，它的教学方法非常贴近企业和机构的当代生活。这段经历让我对当代市场营销现象有了更加全面、实用和整体的了解。我掌握了许多技能，现在能够以更实用、更有见地的方式进入市场营销领域。
Pedro Marques
MERCK, SHARP & DOHME 对外事务总监
参加伊斯科特高级管理人员教育学院的市场营销管理高级管理人员硕士课程是将理论与实践相结合的理想机会，这使我对自己作为该领域专业人员的未来有了更具战略性和更具体的展望。这是非常艰苦的一年，但最重要的是我取得了很多成就，使我能够更好地迎接新的挑战。我认为，完成行政管理硕士课程是实现各种重要变化的主要杠杆，也是我取得成功的重要资产。
Cátia Guisado
品牌经理助理 das marcas Limiano & GO GO Squeez FROMAGERIES BEL PORTUGAL
它为我提供了技能和知识，为我打开了通往理想职业的大门。但它不仅仅是一个学术课程，更是一次非凡的个人经历。从给我们带来深刻启发的模范教学人员，到像我一样在那里追寻自己对市场营销热情的同事。
Rita Pinho
类别经理 , Delta 咖啡馆
市场营销管理行政硕士课程让我能够以更客观的方式处理我每天面临的专业问题和挑战，这不仅基于我所学到的理论，更重要的是基于课堂上对实际案例的分析。比理想课程更重要的是真实课程。
José Maria Menezes
销售与营销产品和业务经理，Overpharma
.png?width=200&height=100&length=200&name=QS%20Executive%20MBA%20Rankings%20-%20Europe%20-%202026%20-%20Badge%20(2).png)
.jpg)
.jpg)
