João Paulo Luz

João Paulo Luz has a bachelor's degree in Management from ISEG and a post-graduate degree in the same field from Universidade Católica. He started his professional path at Santander Totta and worked at Central de Cervejas in the Marketing and Sales department, where he was responsible for the Channel Horeca to Setúbal, Alentejo and Algarve.

João Paulo is the Digital Commercial Director of Grupo IMPRES since April 2015, being previously responsible for different income areas such as Portal Sapo, Portugal Telecom, among others, between 2001 and 2015. With several experience in the advertising world and ecommerce, he was a founding member of IAB Portugal, where he represents IMPRESA today.