Marketing Talk: Transforming Customer Engagement by Harnessing AI and Comprehensive, Real-Time Data in a Multichannel World

We invite you to attend the Talk on Transforming Customer Engagement, with Emmanuelle Vialloux, on 21st of May at 6.30pm, at Iscte Executive Education (INDEG-ISCTE building).

In today's highly competitive market, businesses must prioritize a thorough understanding of their customers and engage them across multiple channels to thrive.

This talk explores the significance of leveraging artificial intelligence alongside comprehensive and real-time customer data. It highlights the importance of breaking down data silos and adopting a multichannel approach to provide seamless, personalized customer experiences.

Attendees will learn the strategies and technologies necessary to integrate AI effectively, fostering customer loyalty and driving growth in an interconnected digital landscape.

This event takes place as part of our Executive Master in Marketing Management.


Entry is free but seats are limited. Registration is mandatory.