With a degree in Economics and a Master's in Marketing, his areas of specialization and research are Consumer Behavior and Trends in Marketing, and he is a lecturer at ISCTE-IUL and ISCTE Executive Education. With over 15 years of professional experience, he is currently the "Domain Head Digital Innovation" at Euroconsumers, where he is responsible for the launch of digital products in the various countries where the group operates. In the past he performed functions of Strategic Marketing, Market Research and Trendhunting in companies of the Telecom and Media sectors.
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