Applied Online | Pós-graduação Placebrand e Place Marketing

Places and Business Brands empowerment_

In the global and digital era, both countries, regions and cities, as well as companies, have to compete worldwide to achieve, maintain and increase the visibility and trust that attract, and retain, customers and partners to companies; qualified residents and tourists to places; talent, investment, employment, demographic rejuvenation and exports, among other benefits that generate growth, in both cases. It is proven that any place or company - regardless of its size, location or resources - has unique characteristics that allow it to provide exclusive benefits to certain markets, which includes transforming weaknesses and problems into opportunities for positive differentiation, through the conception of a competitive brand. If you are a political decision-maker, or an institutional board, and want to know how to create a place brand, which is perceived as an added value and also encompasses the potential of companies; if you are a entrepreneur and want to increase profits by taking advantage of the business opportunities brought by the place brand; or if you want to become specialized in these topics, this Postgraduate degree is for you!

Type
Postgraduate

Duration
September to December | 4 months

Schedule
6:00 pm to 10:00 pm (Tuesdays) l 6:00 pm to 8:00 pm (Thursdays)

Training Area
Gestão
Marketing & Vendas

Language
English

Location
Online

Investment
3.990€

1st phase of applications | 15% discount
3391,50€

Why choose this postgraduate course_

Current content

Disruptive and multidisciplinary, different from the existing training offer in higher education due to the innovation and relevance of the subject and because, in addition to practical classes, it presents webinars and meetings where those who are on the ground bring their vast experience of Portugal, the countries of the Lusophone diaspora and Portuguese-speaking countries to the participants.

Methodology

Learning focused on real and current cases, disseminating best practices at international level, through: 1) e-learning classes; 2) Webinars in online format, organised by political and institutional decision-makers; CEOs and CFOs; large, small and medium-sized entrepreneurs; international investors; designers and marketeers; 3) face-to-face moments that include a Network Welcome Meeting, a Field Trip and an Immersive Weekend.

 

Networking

It offers a unique networking experience between participants and experts in Placebrand and Place Marketing, political and institutional decision-makers, top managers, entrepreneurs and investors based in Portugal, in the Portuguese diaspora network and in Portuguese-speaking countries.

Immersive weekend

It involves an immersive weekend, during which the Place and Corporate Brand Management Project is presented and the participants apply the knowledge they have learnt, as well as a lively get-together in which, through show cooking, the participants are challenged to cook dinner with excellent Portuguese products and wines, under the guidance of a chef.

Find out more about the programme and book a meeting_

Interested in finding out more?

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Shall we start the application?

To whom?_

 

Aimed at anyone who, regardless of their training or area of work, wants to learn how to turn a place into a brand that attracts investment, talent, residents and tourism, among other added values, make a company increasingly competitive internationally by making the place brand profitable and boost the symbiosis between place brands and corporate brands, in a mutual leverage that gives them a global, digital and sustainable competitive identity.

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Partners_

Adega-Mayor
FAEP LOGO
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Faculty and Speakers_

Ana Margarida Madureira Simaens
Ana Margarida Madureira Simaens
António Portela
António Portela
António Ribeiro
António Ribeiro
Carlos Coelho
Carlos Coelho
Carlos Pacheco
Carlos Pacheco
Carlos Ribas
Carlos Ribas
Carolina Mendonça
Carolina Mendonça
Cristina Coelho
Cristina Coelho
Daniel Perdigão
Daniel Perdigão
Daniela Langaro
Daniela Langaro

Accreditations_