A pioneering course in Portugal, which was extremely enriching professionally. Offered online, supported by a teaching staff with extensive experience, and complemented by webinars with international experts and a strong business focus, this course stands out by combining theory with practice at a time when place branding and corporate branding strategies are high on the agenda. Only a concerted strategy allows both brands to assert themselves, so it is essential that all players are prepared to act and leverage these synergies. The sharing of experiences and the active participation of the class, with decision-making roles in their areas of expertise, made this training even more interesting and useful.
Daniela Mateus
Marketing Director at Amorim Corticeira
The Postgraduate Course in Place Branding and Place Marketing at Iscte Executive Education has a very diverse group of lecturers and speakers, ranging from AICEP to CEOs of large companies and experts in digital marketing and place branding. It also has a very diverse group of students, from both the public and private sectors. This proves that, in any context, from Business to Consumer to Business to Business, we are always selling the brands of the places where we operate. And if we make a collective effort, we may be able to bring Portugal to the levels of development we need.
João Pedro Reis
Head of Commercial Development at Sogrape
I participated in this postgraduate course, which was a very pleasant surprise and exceeded my expectations, which were already high. It resulted in incredible work for the Alentejo region, but it also resulted in a space for networking, a group of friends, colleagues, and knowledge sharing. New perspectives on the governance of a region, which I will take with me into the future, apply, but also intend to explore further. I hope to be able to continue to deepen the knowledge I have acquired very soon and I am sure I will be able to apply it in the region.
Carmen Carvalheira
Vice-President of CCDR - Alentejo Regional Coordination and Development Commission, I.P.
Participating in this Online Postgraduate Course was a unique and truly enriching opportunity. The innovative pedagogical approach and relevance of the content taught, the vast experience and dedication of the lecturers and speakers, and the resources offered by Iscte Executive Education met my high expectations. The constant encouragement of networking and openness to debate, the real-life case studies, the field trip, and the interaction with colleagues from different professional areas gave me a deep and practical understanding of how to develop effective Placebrand and Place Marketing strategies.
João Oliveira da Silva
Communication and Marketing Department of Câmara Municipal de Mafra
This Online Postgraduate Course addresses disruptive and relevant topics, including webinars with experts and experienced decision-makers in the markets, in Portugal and abroad, and with relevance to the Portuguese-speaking diaspora. The expertise of the lecturers and speakers in Placebrand and Place Marketing, combined with the real-life cases they bring, provides valuable and practical insights, as well as a unique networking opportunity.
Elisabete Alves
Coordinator of the Tourist Information Centre for the islands of São Jorge, Pico and Faial (Azores)
After a long time, I went back to being a student... and it was great! In the Online Postgraduate Course in Place Branding and Place Marketing, we had months of intense learning and inspiring life experiences, shared by a fantastic team of teachers, speakers and students! I met true enthusiasts of the Portugal brand(s), who prove that it is worthwhile working on brands to enhance and internationalise territories and companies. For my part, I will continue to do so for the interior of the country.
Sara Brito Filipe
Assistant Professor at the Polytechnic Institute of Castelo Branco
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