Founder and President of Ivity BC, a company elected 14 times as the company of the year and recipient of 200 awards, including the Cannes Golden Lion, which recognized the Sonae Brand project as the world's best. For decades, he has conceptualized some of the most significant brands in Portugal, such as Multibanco, Vodafone, Galp Energia, RTP, Correios, Sumol, TAP Portugal, Delta, Fidelidade, Sogrape, The Navigator Company, and Portugal Sou Eu. An advocate for Portuguese Brands, he believes in the valorization of territories and the contribution of brands and marketing to strengthen the Portugal Brand. He authored the book 'Portugal Genial' and has contributed to hundreds of national and international publications on innovation and brand trends. He collaborates with various media outlets, including the program 'Imagens de Marca' on SIC. Recognized with multiple awards, he was honored in 2023 with the highest 'marketing senator' certification by the Portuguese Association of Marketing Professionals.
