Marta Herezniak

Co-founder of the Place Association Ireland (Dublin), where she currently resides, she collaborated with Wally Olins on the first project of the Brand Poland. She was the author of the first doctoral thesis and the first book on the Brand Poland. She is a lecturer at the University of Lodz (Poland), a consultant, and a trainer in branding projects for companies, public institutions (Ministry of Foreign Affairs, Ministry of Regional Development, etc.), and local governments. She was responsible for the Place and Business Brand of Łódź and co-author of the brand strategy for European Funds in Poland. She is a member of the International Place Branding Association and the Institute of Place Management.