Daniela Langaro

Daniela Langaro is an assistant professor at ISCTE-IUL . After 15 years of experience in marketing in Consumer Goods companies (Unilever, Procter and Gamble and Danone) and OTC (Angelini Pharmaceuticals), Daniela dedicated herself to academia in 2012. Her areas of interest include topics related to strategic marketing, digital marketing, social media, brand communication and management, and sustainable marketing. Daniela has recently published in Journal of Business Research, Journal of Marketing Communications, Journal of Brand Management, Journal of Event Management, International Journal of Internet Marketing and Advertising, Journal of Promotion Management and Journal of Creative Communications.