Denise Henriques

PhD and Master's degree in Public Policies forma ISCTE-IUL and a degree in Social and Cultural Communication from the Catholic University of Portugal. She is an expert in Country Brand Policies, (Inter)Regions, and Cities, relating these Place Brands to Companies and the Global, Digital, and Sustainable Socioeconomic Development. She is a researcher at CIES-IUL/ISCTE-IUL and ICNOVA/New University of Lisbon, dedicating herself to teaching, research, scientific consulting, reviewing and publishing articles in scientific and specialized journals, and she is also a regular speaker at international conferences. She developed, along with AICEP-Agency for Investment and Foreign Trade of Portugal, the Strategic Plan for the Brand Portugal. She was invited by the United Nations Development Programme (UNDP), the European Union Representation, and the Government of Guinea-Bissau to join the advisory board aimed at developing the Guinea-Bissau Digital and Tourism Strategy. She coordinates the Postgraduate in Place Brand and Place Marketing from ISCTE Executive Education, where she was awarded the Best Teacher Award, in 2024. She also designed and taught a Course on Place Brand Policies and Strategic Communication at Nova University of Lisbon. She was part of the Scientific Committee of the III and IV Ibero-American Conferences on Place Branding, and served as a judge for the first Place Branding Award in Portugal. She was Manager of the Universities Portugal Program, aimed at the Internationalization of Portuguese Public Universities based in Lisbon, funded by European Funds. She was a Member of the Internationalization Council of ISCTE-IUL, and of the Study in Portugal Network, created by the Luso-American Development Foundation. She co-founded the Brands for Portugal Movement. She is the author of the book "Brand Portugal: Policies and Actors," adapted from her doctoral thesis, and published by ISCTE-IUL, with the support of IAPMEI - Agency for Competitiveness and Innovation of Portugal.