Magdalena Florek

Co-founder and board member of the International Place Branding Association (IPBA), based in Netherlands, and Education Director of IPBA Academy. She is a co-editor of the journal Place Branding and Public Diplomacy and a Senior Fellow at the Institute of Place Management in UK. She is a co-author of brand strategies for Polish cities and regions, and a member of working groups on many international place branding projects, as well as expert of European Commission. Magdalena was a former Associate Professor at the Poznan University of Economics and Business in Poland and a former senior lecturer at the Marketing Department, University of Otago in New Zealand.