Pós-Graduação - Marketing Digital

Prepare for an inevitably digital world_

Create a marketing strategy that is appropriate for the challenges of the digital age. Master the latest concepts and tools, that are key to enabling the understanding and interpretation of new trends and metrics in the digital environment. Monetize your organization and grow in the digital world with a more complete and global view of best practices.

Type
Postgraduate

Duration
January to June | 6 months

Schedule
Monday and Wednesday | 6:30pm - 10:30pm

Training Area
Marketing & Vendas
Digital, Dados & Tecnologia

Language
English

Location
Lisboa

Investment
4.990€

4th phase of applications | 5% discount until 09.12
4.740,50€

Why choose this postgraduate course?_

Up to Date Contents

The programme aims for the development of competencies leading to the creation of strategic marketing actions and bidirectional communication processes, in a context of digital growth. It provides an in-depth understanding of the new paradigms of digital consumer relations and its implications for value creation. 

Management Project

The program entails the elaboration of a digital marketing management project, as a logical corollary to the training model adopted here, in which the acquired methodologies and concepts are applied to a real situation of high strategic relevance

Thematic workshops

It includes thematic workshops, with top-notch market players, such as LinkedIn.

Teaching staff expertise

Promotes a privileged interaction with a specialized and widely recognized faculty, which combines academic excellence with practical experience and in-depth knowledge of business reality

Networking

Allows interaction, discussion and sharing with several stakeholders, including customers and service providers in the digital area

Download Brochure_

Interested in finding out more? Consult the brochure and should you prefer to speak to an advisor, kindly schedule a session, and we will be more than happy to help you arrive at a decision that best suits your interests and purposes.

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Shall we start the application?

Partnership_

logolinkedin

Who is it aimed for?_

Marketing Directors and heads of business units Brand managers, entrepreneurs, consultants or professionals involved in marketing and advertising Managers and executives from various areas who wish to expand their knowledge in digital marketing Executives trained in marketing, communication or commercial people who wish to enhance their knowledge of digital marketing All those who are interested in the area and want to know and structure better and in more depth their knowledge in order to make the most out of the digital dimension.

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Faculty_

1st Cicle

  • Marketing Strategy and Planning - 6 ECTS
  • Finance and Management Control - 6 ECTS

2nd Cicle

  • Social Media - 3 ECTS
  • New Consumer Behaviour - 3 ECTS
  • New Marketing and Sales Tendencies - 3 ECTS
  • Blended Marketing - 3 ECTS

3rd Cicle

  • Digital Advertising and Search Engines - 3 ECTS
  • E-Commerce - 3 ECTS
  • Digital Marketing Metrics - 3 ECTS
  • Digital Marketing Project I - 3 ECTS

4th Cicle

  • Digital Public Relations - 3 ECTS
  • Digital Marketing Project II - 3 ECTS
  • LinkedIn Workshop

Tuition_

The investment in this program is 4.990€

This amount includes:

Payment Schedule_

Application fee - 100€

Tuition payment schedule Date Percentage
1st Installment Upon registration 25%
2nd Installment Until 28th february 2025 15%
3rd Installment Until 30th march 2025 15%
4th Installment Until 30th april 2025 15%
5th Installment Until 30th may 2025 15%
6th Installment Until 29th june 2025 15%

 

Testimonials_

Simone Borth
Simone Borth
 Carlota Galvão de Melo
Carlota Galvão de Melo
The best academic investment I've ever made. I feel even more skilled and ready to face the challenges and uncertainties of the job market in this new 4.0 era. Faculty with great experience and profissionalism. Surpassed my expectations due to always being ready to help and pass knowledge, applying it to the real job market environment. Updated contents and a mutual knowledge-sharing experience between faculty and peers, which allowed us to discover different practices in various fields and boost our program experience. Comfortable and safe facilities with a very nice staff, always available to help.
Marco Neves
Marco Neves
João Maria Machado
João Maria Machado
Ana Rita Simões
Ana Rita Simões
Henrique Guapo
Henrique Guapo
Sandra Alvarez
Sandra Alvarez
João Lopes Aleixo
João Lopes Aleixo

Accreditations_