My main expectation was to update my knowledge after graduating in Marketing 20 years ago. The postgraduate course in Digital Marketing exceeded that expectation and also contributed to the development of my networking, which is essential for someone coming from another country and starting a new business in Portugal, as is my case. Throughout the entire period, I received guidance from the faculty and staff, and they provided excellent physical infrastructure and a convenient location. From Iscte, I take with me the new skills I was looking for, as well as great friends.
Digital is increasingly at the center of business focus, which led me to feel the need to deepen my knowledge in this area. I am currently working in the European Marketing team at Colgate-Palmolive, in the Home Care categories, and in order to bridge Marketing with the digital world, I decided to join the Postgraduate Program in Digital Marketing at ISCTE Executive Education. It was a demanding program that undoubtedly gave me a clearer understanding of the tools and digital communication channels we can use to create more value, as well as how to integrate these new channels with traditional ones. The networking, staff, professors, and overall environment were outstanding—without a doubt, it was the right choice.
The best academic investment I've ever made. I feel even more skilled and ready to face the challenges and uncertainties of the job market in this new 4.0 era. Faculty with great experience and profissionalism. Surpassed my expectations due to always being ready to help and pass knowledge, applying it to the real job market environment. Updated contents and a mutual knowledge-sharing experience between faculty and peers, which allowed us to discover different practices in various fields and boost our program experience. Comfortable and safe facilities with a very nice staff, always available to help.
Learning is the new way of being—the best way to contribute to the community and to our own development. Learning by learning, learning by doing, learning by sharing, learning by experimenting, learning by failing. Given Iscte’s positioning around “real-life learning” and its strategic partnership with Lisbon Digital School, I realized that the “Advanced Digital Marketing” program would provide the right platform at the right time. In this learning environment, I found the foundation I consider critical for meaningful education, where sharing and practice are key pillars. For this, it is essential that the programs are led by professionals with proven experience and an active role in the business world. As I learned in this program, in the digital world, people follow people—so the faculty of the “Advanced Digital Marketing” program was a decisive factor. A word of appreciation also to Iscte. After completing a master’s degree in 2008, I returned in 2020 with the certainty that, despite the globally challenging year, the dedication and efforts of the faculty and staff would meet the high standards required.
I considered strengthening my education in Digital Marketing essential to my professional journey. It’s an area I’m passionate about—not only from a communication perspective, but also in terms of process digitalization, aiming to enhance the experience for various stakeholders. It was undoubtedly an enriching experience, where we were invited to reflect on a wide range of topics and to develop practical skills through group projects. I saw this Postgraduate Program as a fundamental tool for my professional development.
Through my participation in the Postgraduate Program in Digital Marketing at ISCTE Executive Education, I was able to update my skills and take on more demanding projects. The quality of this renowned program is evident from the very beginning—in the way participants are welcomed and encouraged to engage in class through practical cases and group work, supported by a highly respected faculty in their respective fields. Additionally, the network of professionals and peers continues to be a source of learning even after completing the program.
Not being a digital native and having to deal daily with brand communication strategies, enrolling in the Postgraduate Program in Digital Marketing was a decisive step in my professional growth, as digital is the present and I felt the need to update my knowledge. The group work and the encouragement to actively participate in class allowed us to apply the various topics covered to different markets and segments. I was lucky to find a great team—we’re still friends today, as we not only learned and supported each other throughout the program, but also had a lot of fun along the way.
As a consequence of the digital age, consumers are more informed, vocal, and eager to be heard. They are increasingly demanding and fragmented, making marketing more complex and requiring the acquisition of a broad set of new skills. This program, supported by a strong faculty and practical, participatory teaching methods, equips participants with the knowledge and tools needed to face this new paradigm—where both the consumer and the way brands engage with them have been profoundly transformed.
