Marketing professional with 25 years' experience in areas ranging from marketing management, consultancy and market research to media strategy and planning in Portugal, the USA and Latin America. A specialist in digital transformation since 2006, he taught at ISCTE Business School between 2008 and 2015 and is co-author of B-Mercator and AI_Novator.
He has worked in various Omnicom agencies in Lisbon, Los Angeles and Miami, and has also worked in Meta's global accounts team in the São Paulo office, initially with Auto Industries and QSR and later with Digital Natives clients such as Amazon and Netflix.
Since March 2023, he has been Managing Director for Commerce and Platform Innovation at Omnicom Media Group Portugal.
