Rui Pedro Dias Alves

Rui Pedro is the CEO and Founder of Return on Ideas, a strategic and knowledge consultancy company. He teaches New Consumer/Client Behaviours at the Post-Graduate Course at Iscte Executive Education. He has a bachelor's degree in Engineering and Industrial Management from Instituto Superior Técnico, as well as a post-graduate course in Finance from Universidade Católica Portuguesa.

He started his career in the investment field and then founded and managed several technological companies, amongst them Innovagency, Sysvalue, SendIT and Haber Tek. As a leader at Return on Ideas, he developed two "consumer behaviour kowledge" leader projects in Portugal and Angola: C – The Consumer Intelligence Lab and Angola Observatory.