Executive Master in Marketing Management

Do you want an executive qualification in Marketing Management that will make you a true marketer?_

A reputable programme with a strong tradition in the labour markets that prepares participants with the best and most up-to-date knowledge and skills in marketing management in order to train marketers to become leaders, who have a strong say in their organisations, who are knowledgeable, and can thus create substantive differences and boost their impact and results.

Type
Executive Master Diploma | Postgraduate (with ECTS)

Duration
September year 1 to June year 2 | 9 months

Schedule
Tuesday and Thursday | 6:30pm - 10h30pm

Training Area
Marketing

Language
Portuguese

Location
In person

Coordinators

Vicente Rodrigues_

Susana Marques_

Investment
7.590€

Why choose the Executive Master in Marketing Management?_

Content and Faculty

The programme shows a strong fit between its subject contents and their applicability and practical focus; these subjects are delivered by highly competetent, proficient and prestigious teaching staff, who are themselves distinguished members of the business world

Shared Best Practices

Encourages sharing, exposure and reflection on current challenging marketing issues in order to disseminate best practices in Marketing Management.

Networking

Allows participation in discussion and idea-sharing forums with top or high-potential faculty and executives, promoting a fruitful interaction between marketers in an exclusive alumni network

Marketing Management Project

It includes the elaboration of a Marketing Management Project that aims to apply the knowledge acquired throughout the programme to a real situation, promoting multidisciplinarity, integration and practical application of the concepts learned

Marketing Strategies and Blended Marketing with Application

Develops the necessary skills to design and implement marketing and blended marketing strategies, updating and deepening specific knowledge in Marketing Management linked to the huge business base of ISCTE Executive Education

Download Brochure_

Are you interested in improving your marketing management performance and getting an executive master to leverage your professional future in this area? Consult the brochure and, if you prefer to speak to an advisor, schedule a session as we will be happy to contribute to your best decision.

Shall we start the application?

Apply

For whom?_

Marketing and branding executives, managers and directors.

Executives from the most diverse types of organisations and sectors of activity who wish to obtain a solid and innovative training in marketing.

Marketing consultants who want to obtain knowledge and skills that will enable them to offer services with greater added value.

Business unit managers, customer managers, product managers, brand managers, sales managers and purchasing managers.

Professionals who wish to deepen and widen their knowledge in the area, with a view to professional enhancement and greater impact and results

Faculty_

Structure of the program_

Unidades curriculares

Quantitative Methods Applied to
Marketing
Consumer behavior
Market studies
Marketing Accountability - NEW
Marketing Strategy and Planning
Web Marketing and New Technologies
Integrated Marketing
Communication
Commercial management
Brand management
Trade Marketing
New Marketing Trends
International Marketing - NEW
Marketing Analytics - NEW
Digital Communication - NEW
Social networks

Directors_

Nuno Antunes

Susana Marques

Tuition and Payment Schedule_

Special Conditionss_

Alumni ISCTE Executive Education and ISCTE-IUL: - 5%

Club Alumni Partner: -5%

Ready Payment: -5%

Tuition fee_

The investement in the program is 3.490€

This value includes:

_Acess to ISCTE-IUL library;
_Acess to ISCTE-IUL VPN.

Payment Schedule_

Application Fee - 100€

Upon Regisration fee - 325 €

Application Fee	Date	Percentage
1st Installment	Upon Registration	30%
2nd Installment	October 2021	10%
3rd Installment	November 2021	10%
4th Installment	December 2021	10%
5th Installment	January 2022	10%
6th Installment	February 2022	10%
7th Installment	March 2022	10%
8th Installment	April 2022	10%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Executive Master
Marketing Management

Master the Real World.

Do you want an executive qualification in Marketing Management that will make you a true marketer?_