Executive Master
Marketing Management

Master the Real World.

Real-life-solutions

Do you want an executive qualification in Marketing Management that will make you a true marketer?_

A reputable programme with a strong tradition in the labour markets that prepares participants with the best and most up-to-date knowledge and skills in marketing management in order to train marketers to become leaders, who have a strong say in their organisations, who are knowledgeable, and can thus create substantive differences and boost their impact and results.

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Type
Executive Master Diploma | Postgraduate (with ECTS)

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Duration
September year 1 to June year 2 | 9 months

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Schedule
Tuesday and Thursday | 6:30pm - 10h30pm

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Training Area
Marketing

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Language
Portuguese

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Location
In person | Online

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Investment
7.590€

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Investment
2nd phase -10% until 31 may 2021

Why choose the Executive Master in Marketing Management?_

Content and Faculty

The programme shows a strong fit between its subject contents and their applicability and practical focus; these subjects are delivered by highly competetent, proficient and prestigious teaching staff, who are themselves distinguished members of the business world

Shared Best Practices

Encourages sharing, exposure and reflection on current challenging marketing issues in order to disseminate best practices in Marketing Management.

Networking

Allows participation in discussion and idea-sharing forums with top or high-potential faculty and executives, promoting a fruitful interaction between marketers in an exclusive alumni network

Marketing Management Project

It includes the elaboration of a Marketing Management Project that aims to apply the knowledge acquired throughout the programme to a real situation, promoting multidisciplinarity, integration and practical application of the concepts learned

Marketing Strategies and Blended Marketing with Application

Develops the necessary skills to design and implement marketing and blended marketing strategies, updating and deepening specific knowledge in Marketing Management linked to the huge business base of ISCTE Executive Education

Download Brochure_

Are you interested in improving your marketing management performance and getting an executive master to leverage your professional future in this area? Consult the brochure and, if you prefer to speak to an advisor, schedule a session as we will be happy to contribute to your best decision.

Marketing Management 2021 finalissimo


For whom?_

Marketing and branding executives, managers and directors.

Executives from the most diverse types of organisations and sectors of activity who wish to obtain a solid and innovative training in marketing.

Marketing consultants who want to obtain knowledge and skills that will enable them to offer services with greater added value.

Business unit managers, customer managers, product managers, brand managers, sales managers and purchasing managers.

Professionals who wish to deepen and widen their knowledge in the area, with a view to professional enhancement and greater impact and results

Marketing Management

Faculty_

Unidades curriculares

  • Quantitative Methods Applied to
  • Marketing
  • Consumer behavior
  • Market studies
  • Marketing Accountability - NEW
  • Marketing Strategy and Planning
  • Web Marketing and New Technologies
  • Integrated Marketing
  • Communication
  • Commercial management
  • Brand management
  • Trade Marketing
  • New Marketing Trends
  • International Marketing - NEW
  • Marketing Analytics - NEW
  • Digital Communication - NEW
  • Social networks

Special Conditionss_

Alumni ISCTE Executive Education and ISCTE-IUL: - 5%

Club Alumni Partner: -5%

Ready Payment: -5%

 

Tuition fee_

The investement in the program is 3.490€

This value includes:

Payment Schedule_

Application Fee - 100€

Upon Regisration fee - 325 €

Application Fee Date Percentage
1st Installment Upon Registration 30%
2nd Installment October 2021 10%
3rd Installment November 2021 10%
4th Installment December 2021 10%
5th Installment January 2022 10%
6th Installment February 2022 10%
7th Installment March 2022 10%
8th Installment April 2022 10%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Accreditations_

iscte_aacsb
AMBA
dgert
EFMD
grli
eduniversal
prime
the
Garp
master in management
Executive education
Project Management Institute
A3ES