Real-Life Learning

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Pós-Graduação - Gestão e Marketing do Desporto

Do you wish to have an integrated experience in sport?_

Develop a solid and integrated strategic vision about Sports Management and Marketing, with a learning method focused on real case-study analysis. This postgraduate course combines a solid training in marketing with a specialisation in sports management, focused on the reality of the sector and taught by renowned specialists in the field.

Type
Postgraduate

Duration
January to June | 6 months

Schedule
Monday and Wednesday | 6:30pm - 10:30pm

Training Area
Gestão

Language
English

Location
Lisboa

Investment
4.990€

Last Call
4.990€

Why choose this postgraduate degree?_

Up-to-date contents

It addresses cutting-edge issues such as contemporary issues in consumer behaviour, new trends in marketing and social network management.

 

Enables Networking

Promotes interaction, sharing and learning with other participants and experienced faculty in the area.

 

Faculty Expertise

Promotes the sharing of knowledge and experiences with some of the most reputable specialists in the field of sports management at a national level.

 

Put together a Management Project

It entails the making of a sports management and marketing project as a logical sum-up of the training model adopted here, in which the methodologies and concepts acquired in the course are applied to a real situation of high strategic relevance.

 

Download Brochure_

Interested in finding out more? Consult the brochure and should you wish to speak to an advisor, yuo are invited to schedule a session, and we will be nore than happy to make you arrive at the best possible decision.

 
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Shall we start the application?

 
Apply now | January 2025

Who is it aimed for?_

Executives and professionals who want to acquire, update or deepen knowledge and competencies in the marketing and management of sports Managers, coaches, federation athletes, associations and clubs.

Managers and executives of companies sponsoring sporting activities.

All those interested in sport whether or not they are in the area and who are able to find in the programme, both a personal and professional added value.

Faculty_

Program Structure_

1st Cicle

  • Marketing Strategy and Planning - 6 ECTS
  • Finance and Management Control - 6 ECTS

2nd Cicle

  • Social Media - 3 ECTS
  • New Consumer Behaviour - 3 ECTS
  • New Marketing and Sales Tendencies - 3 ECTS
  • Sports Marketing - 3 ECTS

3rd Cicle

  • Sports Marketing and Management Project I - 3 ECTS
  • Team Leadership - 3 ECTS
  • Sports Event Organization - 3 ECTS
  • Sports Facilities Management - 3 ECTS

4th Cicle

  • Media Relations - 3 ECTS
  • Sports Marketing and Management Project II - 3 ECTS

Director_
Pedro Dionísio
Pedro Dionísio

Tuition Fee and Payment Schedule_

Tuition_

The investment in the program is 4.990€.

This amount includes:

Payment Schedule_

Application fee - 100€

Registration fee - 325 €

Application fee Date Percentage
1st Installment Upon registration 25%
2nd Installment Until 28th february 2025 15%
3rd Installment Until 30th march 2025 15%
4th Installment Until 30th april 2025 15%
5th Installment Until 30th may 2025 15%
6th Installment Until 29th june 2025 15%

(*) Maximum discount of 20%, including special conditions, on the last installment(s).

 

Testimonials_

I had wanted to do this training since 2011 because I had good references after finishing my degree. The aim was always to update myself in this area, to meet new people, experiences and challenges. Through this programme I've met some exceptional people, from classmates, some of whom have become friends, to teachers and all the support staff. The programme is very well structured, with teachers who have good practice and a lot of knowledge. I feel more motivated and have new ideas to apply in the field, and I could develop a project of my own.
Patrícia Costa
Patrícia Costa
Ricardo Sá Pinto
Ricardo Sá Pinto
Rita Martins
Rita Martins
Frederico Valarinho
Frederico Valarinho
Carolina Viegas
Carolina Viegas

Accreditations_

Real-Life Learning

Edifício INDEG-ISCTE
Avenida Professor Aníbal Bettencourt
1600-189 Lisboa
How to get here_
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