Postgraduate in Sports Marketing & Management

Pós-Graduação - Gestão e Marketing do Desporto

Do you wish to have an integrated experience in sport?_

Develop a solid and integrated strategic vision about Sports Management and Marketing, with a learning method focused on real case-study analysis. This postgraduate course combines a solid training in marketing with a specialisation in sports management, focused on the reality of the sector and taught by renowned specialists in the field. 21st place in the 2024 Eduniversal world ranking of masters in Sports Management.

Type
Postgraduate

Calendar
January to June | 6 months

Schedule
Monday and Wednesday | 6:30pm - 10:30pm

Language
English

Faculty

Pedro Dionísio

Investment
4.990€

1st phase of applications | 15% discount
4.241,50€

Why choose this postgraduate degree?_

Up-to-date contents

It addresses cutting-edge issues such as contemporary issues in consumer behaviour, new trends in marketing and social network management.

Enables Networking

Promotes interaction, sharing and learning with other participants and experienced faculty in the area.

Faculty Expertise

Promotes the sharing of knowledge and experiences with some of the most reputable specialists in the field of sports management at a national level.

Put together a Management Project

It entails the making of a sports management and marketing project as a logical sum-up of the training model adopted here, in which the methodologies and concepts acquired in the course are applied to a real situation of high strategic relevance.

Download Brochure_

Interested in finding out more? Consult the brochure and should you wish to speak to an advisor, yuo are invited to schedule a session, and we will be nore than happy to make you arrive at the best possible decision.

Shall we start the application?

Apply now | January 2025

Who is it aimed for?_

Executives and professionals who want to acquire, update or deepen knowledge and competencies in the marketing and management of sports Managers, coaches, federation athletes, associations and clubs.

Managers and executives of companies sponsoring sporting activities.

All those interested in sport whether or not they are in the area and who are able to find in the programme, both a personal and professional added value.

Faculty_

Program Structure_

1st Cicle

Marketing Strategy and Planning
Consumer Experience and Design Thinking
Digital Business Models and Marketing Trends

2nd Cicle

Digital Marketing and Social Media Strategy
Digital Transformation and Artificial Intelligence in Sports Management
Marketing Automation and Data-driven Marketing
Sports Marketing

3rd Cicle

Project in Sports Management and Marketing I
Team Leadership
Sports Event Organisation
Sports Facility Management

4th Cicle

Media Relations
Sports Marketing and Management Project II

Director_

Pedro Dionísio

Tuition Fee and Payment Schedule_

Tuition_

The investment in the program is 4.990€.

This amount includes:

_Access to the ISCTE-IUL library;
_Access to the ISCTE-IUL VPN;
_Access to the Welcome Day gathering.

Payment Schedule_

Application fee - 100€

Registration fee - 325 €

Application fee	Date	Percentage
1st Installment	Upon registration	25%
2nd Installment	february	15%
3rd Installment	march	15%
4th Installment	april	15%
5th Installment	may	15%
6th Installment	june	15%

(*) Maximum discount of 20%, including special conditions, on the last installment(s).

Events_

Talks

A Transformação Digital nas Organizações Desportivas – Federações, Associações e Clubes

12 January 2023 Presencial e Online

See all

Testimonials_

I had wanted to do this training since 2011 because I had good references after finishing my degree. The aim was always to update myself in this area, to meet new people, experiences and challenges. Through this programme I've met some exceptional people, from classmates, some of whom have become friends, to teachers and all the support staff. The programme is very well structured, with teachers who have good practice and a lot of knowledge. I feel more motivated and have new ideas to apply in the field, and I could develop a project of my own.

Patrícia Costa

Ricardo Sá Pinto

Rita Martins

Frederico Valarinho

Carolina Viegas

Postgraduate Degree
Sports Marketing & Management

Lifelong Learning.

Do you wish to have an integrated experience in sport?_