Specialization Course

Sports Marketing

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Face the new Sports Marketing challenges_

The Sports Marketing world is changing at a fast pace. The media channels have earned an important role in developing access to sports, either by promoting the best practices or by spreading information to fans and those who are interested in the field.

The Specialization Course in Sports Marketing joins the know-how of the Portuguese Football Association in the organization of national and international competitions with communication skills, which include an open TV channel, with the knowledge of Iscte Executive Education, that has been developing post-graduate programs in the area of sports since 2004.

It is the right program for those who wish to face market demands successfully in the way that it provides a global vision of the emergent tendencies in the field and how to embody them in your brand, focusing on the football sector.

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Type
Specialization Course

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Duration
22nd April until June | 24h

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Schedule
Online: Saturday 9am - 1pm; In person: Sunday 9am - 1pm at Iscte Executive Education

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Training Area
Sports Marketing

Regime_Boost Program

Form
Online (4 classes x 4h); In person (1 class x 11 june)

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Language
English

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Coordinators

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Investment
1200€

Partnerships_

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Why choose this course?_

Innovation

This program distinguishes itself from others in the market due to the fact that it gives its participants the most suitable innovative tools to use in the market, allowing them to face challenges regarding marketing, communication and branding in sports organizations.

 

 

 

Updated Contents

It promotes the most updated contents that allow for the development of a global vision of the several themes under the Sports Marketing umbrella: from strategic partnerships to marketing analytics and fan loyalty, get ready to embark in an unique adventure.

Faculty Expertise

It promotes access to experts in the field of marketing of football, which provide valuable practical insights and first-hand experiences in the market, enriching the course content. 

Methodology

Teaching methods will focus on interaction and sharing experience in order to foster a productive, stimulating and challenging environment. The course combines formal lectures and interactive presentations of the very latest concepts and case studies that enable you to practice solving issues related to marketing in this specific area. 

Download the brochure and schedule a meeting_

Interested in finding out more? Consult the brochure and if you prefer to speak with an advisor, do go ahead and schedule a session; we will be happy to contribute to your best possible decision.

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Shall we start the application?

To Whom_

_Managers working in marketing, branding and communication sports industry;

_Those aspiring to take on marketing roles in their organizations;

_Those who wish to become experts in the football world, develop the best practices and grow successfully in this field. 

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Faculty_

 

_Sports Marketing Challenges: Traditional vs Modern Methods | Carlos Brito, Professor at University of Porto

_Strategic and Global Partnerships in Football | Rui Vinhas da Silva, Professor at Iscte Executive Education

_Marketing Analytics for Football | Frederico Rainho, General Coordinator of Women's Football at Sporting Clube de Portugal

_Fan Loyalty | Pedro Dionísio, Professor at Iscte Executive Education

_Brand Development in Sports | Jorge Castanheira, Head of Brand and Digital at Sport Lisboa e Benfica; Nadia Benmokhtar, Head of Brand Development at Paris Saint-Germain; Nuno Moura, Chief Marketing Officer of the Portuguese Football Association

_Digital Marketing | Nuno Antunes, Advertiser and Professor at Iscte Executive Education

_Sponsorship Trends and How to Build a Successful Revenue Strategy Francisco Lampreia, Vice-President at WME Sports

Tuition_

The investment in the program is:

  • _1200€ (covers course materials, refreshments, lunch in the last Saturday, transportation to Cidade do Futebol and to the stadium and the ticket for the football game. Please note that does not include travel and accommodation.)
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  • _Participants registered in confederations, federations, associations, leagues and clubs of the various Olympic disciplines and Iscte alumni have a 20% discount.

Payment Schedule_

Tuition fee Date Percentage
1st Installment Upon Registration 50%
2nd Installment April 2023 50%

 

Candidates should also pay an application fee in the amount of 100€.

Accreditations_

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AMBA
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Executive education
iscte_aacsb
master in management
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Executiveeducation
dgert
EFMD
grli
eduniversal
prime
Garp
A3ES