Head of Brand and Digital - Sport Lisboa e Benfica. He has been working in Sports Marketing since 2004, first at Unicaja Baloncesto Malaga, a basketball club in Spain, and since that same year at Sport Lisboa e Benfica. For 18 years, Jorge has been working on the Club’s marketing, the institutional area, the B2C and B2B areas, and he’s also part of the team that works daily on the Club’s digital transformation.
