The program aims for the development of competencies leading to the creation of strategic marketing actions and bidirectional communication processes, in a context of digital growth. It provides an in-depth understanding of the new paradigms of digital consumer relations and its implications for value creation.
It entails the elaboration of a digital marketing management project, as a logical corollary to the training model adopted here, in which the acquired methodologies and concepts are applied to a real situation of high strategic relevance.
Promotes a privileged interaction with a specialized and widely recognized faculty, which combines academic excellence with practical experience and in-depth knowledge of business reality.
Allows interaction, discussion and sharing with several stakeholders, including customers and service providers in the digital area.
Interested in finding out more? Consult the brochure and should you wish to speak to an advisor, you are invited to schedule a session, and we will be more than happy to help you with the best possible decision.
The investment in the program is 2.495€
_Alumni ISCTE Executive Education and ISCTE-IUL: - 5% discount
_Club Alumni: -5% discount
_Prompt payment: -5% discount
Application fee - 100€
|1st Installment||Upon registration||50%|
|2nd Installment||May 2023||25%|
|3rd Installment||June 2023||25%|