Specialization Course in Digital Marketing

Curso de Especialização - Marketing Digital

Develop a strategic mindset regarding digital marketing_

Get ready to acquire, develop and strenghten knowledge that allow you to create a marketing strategy that is appropriate to face the challenges of this digital era. This program focuses on the reality of the sector and is taught by renowned specialists in the field. It is aimed at participants with previous education in marketing.

Duration
march to july 2024 | 70 hours | 4 months

Schedule
Mondays and wednesdays | 6:30pm to 10:30pm

Training Area
Marketing & Vendas

Language
English

Location
Lisbon

Investment
2.495 €

Why choose this program?_

Updated content

The program aims for the development of competencies leading to the creation of strategic marketing actions and bidirectional communication processes, in a context of digital growth. It provides an in-depth understanding of the new paradigms of digital consumer relations and its implications for value creation.

Management Project

It entails the elaboration of a digital marketing management project, as a logical corollary to the training model adopted here, in which the acquired methodologies and concepts are applied to a real situation of high strategic relevance.

Faculty expertise

Promotes a privileged interaction with a specialized and widely recognized faculty, which combines academic excellence with practical experience and in-depth knowledge of business reality.

Networking

Allows interaction, discussion and sharing with several stakeholders, including customers and service providers in the digital area.

Download brochure_

Interested in finding out more? Consult the brochure and should you wish to speak to an advisor, you are invited to schedule a session, and we will be more than happy to help you with the best possible decision.

Shall we start the application?

Apply Now

To Whom_

_Marketing Directors and heads of business units.

_Brand managers, entrepreneurs, consultants or professionals involved in marketing and advertising.

_Managers and executives from various areas who wish to expand their knowledge in digital marketing.

_Executives trained in marketing, communication or commercial people who wish to enhance their knowledge of digital marketing.

_All those who are interested in the area and want to know and structure better and in more depth their knowledge in order to make the most out of the digital dimension.

Faculty_

Program Structure_

1st Cycle
_Blended Marketing

2nd Cycle
_E-commerce
_Digital Marketing Metrics
_Digital Marketing Project I
_Digital Advertising and Search Engines

3rd Cycle
_Digital Marketing Project II
_Digital Public Relations

Directors_

Pedro Dionísio

Rogério Canhoto

Tuition and special conditions_

Tuition_

The investment in the program is 2.495€

Special conditions_

_Alumni ISCTE Executive Education and ISCTE-IUL: - 5% discount

_Club Alumni: -5% discount

_Prompt payment: -5% discount

Payment Schedule_

Application fee - 100€

Tuition	Date	Percentage
1st Installment	Upon registration	50%
2nd Installment	May 2024	25%
3rd Installment	June 2024	25%

Specialization Course

Digital Marketing

Lifelong Learning.

Develop a strategic mindset regarding digital marketing_