South African with Portuguese heritage, he gained public recognition in 2015 as an investing jury member on Shark Tank Portugal. He dropped out of university in his final year to create his own company, later returning to study at the Executive Program at the Chicago Booth School in London. He heads one of the largest Media and Advertising groups in Africa (Angola, Mozambique, and Ghana) and serves as the CEO of Bravegeneration (Europe), investing in sectors such as Agriculture, Services, Technology, Human Resources, Film Production, Real Estate, Energy, Tourism, and Education. He's in the process of establishing an investment fund for opportunities in Portugal. He was elected President of the Luso-South African Chamber of Commerce and Industry and is a distinguished member of the Advisory Committee of NOVA SBE. He founded and chairs the association 'Escolhe Portugal,' the entrepreneurship booster 'Be Brave,' and the Brave Generation Academy (BGA), established in 2020 after a year-long world trip with his family in 2019. An advocate for the Portugal Brand, he believes that with the right vision and funding, the country has unique conditions to attract the world's best talent and investment.