Tiago Simões

Tiago Simões has been working in marketing since he graduated in Economics from the Catholic University last century. He began his professional life at Banco Santander, where he worked until joining Sonae in 2001.

He was first in telecommunications, where he worked for Novis, Clix and Optimus, and has been in retail since 2010. First at Well's as marketing director and general manager, and then in marketing at Sonae MC, where he was responsible, among other things, for the Continente brand, the Ecosystem strategy and the launch of the Retail Media operator.

Along the way, he completed an MBA, taught communications at various universities and was also president of the Portuguese Association of Advertisers. He loves cinema and has been addicted to advertising since birth.