Teresa Geraldo

Teresa Geraldo

Teresa Geraldo

Teresa is a Strategic Researcher at Bliss Applications and has 9 years' experience in a variety of contexts. She began her career in retail in order to gain a close understanding of consumer behaviour, evolving into operational management roles with a focus on international clients. He has specialised in strategic research, combining business vision with an in-depth understanding of the market. He has worked with brands such as EDP, Fidelidade, Altice and Segurança Social. Today she analyses market variables to create experiences aligned with consumers' real needs.