Dr. Silja Voolma is a Cambridge-educated behavioural psychologist with over a decade of experience in designing behaviour change interventions and implementing digital health products and services across the startup, private and government sectors. She was the Head of Personalised Medicine in her home country of Estonia and designed the digital talent attraction strategy for the government of Singapore. Recently, Silja delivered the business case for attacting digital talent into the health and social care sector in Scotland with the IHL group and Digital Health & Care Innovation Centre. Her research and applied work emphasises identity, emotion, intrinsic motivation and lived experience as the cornerstones of effective digital health behaviour change intervention content. Dr. Voolma was in the first cohort of health psychology students at the University of St Andrews and the first person to be awarded an NHS Fife bursary for health psychology. She also holds the prestigious Kristjan Jaagu Doctoral Scholar, Doctoral Research and the MOBILITAS PLUSS Fellowship research awards from the Estonian Research Council and the Medical Research Council (UK) for her doctoral work at the University of Cambridge and postdoctoral work at the University of Tartu.
