Rui Freire is Managing Director of Initiative and Chief Growth Officer of the IPG Mediabrands Group. He leads and supports the business transformation of the brands that work with the agency and the group. Over the last two decades he has worked in various multinationals in the sector, as well as in technology, leading the Advertising & Online area at Microsoft. This background has allowed her to acquire an integrated vision of what a true media agency should be in a world of constant technological evolution, but never losing focus on the consumer and the added value it should bring to the brands' business in this increasingly volatile and competitive landscape.
He has an MBA from IESE Business School and several professional trainings in international schools, University of Michigan, INSEAD, and Ahmedabad University.
