Linked to the Betclic Group since 2008, he is also currently the President of APAJO (Associação Portuguesa de Apostas e Jogos Online) and a member of the Boards of APAN (Associação. Portuguesa de Anunciantes) and ACEPI (Associação da Economia Digital Portugal).
He graduated from Babson College in the USA in 1995 with a degree in finance and investments, but has always been passionate about advertising and marketing, an area he entered shortly after starting work in the banking sector. Over the last 20 years he has worked in the media and technology fields, but always with a connection to the digital world. He is fascinated by behavioral sciences and in recent years has dedicated himself to studying the impact of behavioral economics and neuroscience on marketing and the creation of products/services.
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