Nuno Santos

A specialist in market research and data analysis with over 25 years' experience, throughout his career he has developed projects that combine data science, market research and the application of technology to build solutions and insights for a wide range of business sectors.

Currently CEO of Pitagórica, SA, throughout his professional career he has combined business application with research and university teaching.

Economist and Master in Econometrics and Forecasting, he is also a Visiting Assistant Professor at ISCTE, and coordinator of the Analytics for Business and Communication Effectiveness postgraduate courses at Iscte Executive Education.

Advanced Market Research Methods, Multivariate Data Analysis, Spatial Econometrics, Geomarketing, Econometrics, Natural Language Processing, Data Science, among others, are some of the subjects and teaching experiences.

As a challenge is his middle name, as a researcher and in his PhD project his research interest is media audience measurement methodologies.