Since 2022, Nuno has been Director of Strategic Planning at ACNE/Deloitte and a trainer at APAN.
He has over 30 years of experience with clients and agencies - in retail, banking, telecoms and media, energy, FMCG, pharmaceuticals, government and the third sector - in almost all areas of communication, an activity he has always sought to combine with teaching at ESCS, IADE and IPAM.
With a degree in Communication and postgraduate degrees in both Communication and Marketing, he completed the teaching part of his Master's in Communication Sciences at FCSH/UNL.
He started at Crédit Lyonnais in Paris as a marketing technician and later, already in Lisbon, as head of communication. He was account director at TBWA, an agency where he worked with Pedro Bidarra. Before Deloitte, he was director of client services and strategic planning at J. Walter Thompson, now VML, for 20 years. Throughout his career, he has worked for the following brands, among others: Modelo Continente, Auchan, NOS, Vodafone, PT, SIC, BPI, Unilever, Sumol+Compal, Nestlé, Sagres, Sogrape, Esporão, Jogos Santa Casa (having helped launch Euromilhões in 2004 with the concept of ‘eccentricity’), Shell, Galp, Mazda, IKEA, MSD, Bayer, Grupo Brisa and C.M. de Lisboa.
He believes that all organisations and brands should seek their Purpose and organise their value proposition and all their communication around it. He is the father of Maria and Teresa, the most demanding brands he still works with.
