João Cardoso

João is currently WPP CTO and GroupM Chief Product & Technology Officer in Portugal.

Since 2011 he lead the definition of GroupM's digital strategy and managed operations in Data & Tech, Search, Social, Display / Video, Programmatic and emerging platforms. 

Prior to joining GroupM, João lead projects in operations digitization, digital channel development, product management, IT and CRM in General Electric and Barclays Bank across markets.

In 2012 João lead the launch of Xaxis, the largest platform of programmatic products worldwide, boosting the first programmatic offering with national publishers in Portugal.

João graduated in Economics from the University of Coimbra and The Lisbon MBA Executive program. He is passionate about technology, communication and Ericeira, where he lives.