Isabel Novais Machado

Isabel Novais Machado is Head of Design at Usercentrics and has over 15 years' experience in strategic design and team leadership. She stood out at Cofidis for applying design thinking to transform the customer experience into accessible financial solutions. She has worked in sectors such as telecommunications, big data and banking, always with a focus on simplifying the complex. She has a degree in Design and specialises in innovation, leadership and service design. Passionate about the social impact of design, she believes in collaboration as an engine for positive change.