Isabel Novais Machado

Human Centered Innovation 
- for business & human transformation

At home, I manage a team of 4 kids, a husband and a dog. We like to travel, chill, eat delicious food and try new things, surrounded by nature if possible 🍃

At work, I lead design at a SaaS B2B scale up for data privacy ⚡
(and design is also scaling up!)

My portfolio:
- Coaching for transformation
- Workshop facilitation for innovation
- Teaching Design Thinking & Design Sprints
- Design management (design processes, standards, strategy, coordination and execution)
- Design frameworks for knowledge management (personas, user journeys, service blueprints, value proposition canvas, etc)
- Organisational design and experimentation
(rethink and design teams for higher impact)
- Podcasting for knowledge sourcing
- Human Centered leadership (start with empathy)