Erik Lassche

Erik Lassche is the CEO of Fullsix Portugal Group, the country's most distinguished digital agency, recognized by WARC as Europe's #1 most effective digital agency. He joined the group in 2006 and assisted with its integration into the Havas group following its acquisition in 2015. He started his career in marketing at Unilever, beginning in China and then in Portugal. He moved to Centralcer, where he was responsible for the Sagres brand, before joining the Fullsix group.

Erik holds an MBA in International Business & Marketing from Rijksuniversiteit Groningen (Netherlands). He is a professor at NOVA School of Business Economics and is vice-president of APAP (Portuguese Association of Advertising, Communication, and Marketing Agencies).