Senior manager with more than 20 years' experience in areas such as Digital Marketing, Media and Comms & Customer Experience, working with both business and consumer segments and with Media and Creative agencies, coordinating teams and focusing on developing professionals.
Now responsible for Customer Experience and drive a Customer Obsessed culture working closely to HR and Marketing. As responsible for the Digital Transformation Plan for Vodafone and coordinating digital marketing strategy, skills are now used in optimizing the Customer digital journey. Strong skills in definition of anual communication plan according to the strategic guidance - definition of digital marketing strategy, including Vodafone Portugal Social Media networks, media strategy, brand comms budget control & media negotiations. Lead and implement the Vodafone Portugal Digital Marketing Acceleration project, developing and managing new strategic digital initiatives.
Main recent activities: brand digital influencers strategy, engagement rate growth, DMP and digital tech stack implementation, including new ad server and DSP.
