Catarina is an Innovation Expert at Nova SBE Innovation Ecosystem, where she facilitates and guides people and teams in solving complex challenges with a human focus. With a degree in Economics, she began her career at PWC and worked in marketing and leadership roles at companies such as Mars and Lactalis Nestlé. She has an Executive Master's in Marketing Management (INDEG-ISCTE) and experience with brands such as Whiskas, Yoggi and Yaos. After 15 years in the corporate world, she specialised in coaching and NLP. Since 2019, she has been a trainer, combining passion, innovation and human development.
