Degree in Economics from Nova SBE, a post-graduate degree in Marketing Research & CRM from Nova IMS and professional certification in Digital Transformation from MIT. She has extensive experience in Marketing Strategy, Digital Marketing, CRM, E-commerce, MarTech and Brand Internationalization. Throughout her career, she has accumulated experience in various industries, having worked as a consultant at KPMG and Accenture, as Marketing Manager at Grupo Visabeira and International Marketing Manager at Vista Alegre. She is currently Chief Digital Officer at Grupo Vista Alegre, responsible for Digital Marketing, CRM and projects in the area of digital transformation with a focus on the Custumer Experience.
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