At the Super Bock Group, I lead the Beer Brand Management teams in the Super Bock ecosystem and I am characterised as a marketing professional with a strong analytical component due to my degree in Management and the fact that the first five years of my professional career were spent in finance departments.
Brand management, sponsorship, innovation, market research and management control are the backbone of my professional experience in national and international FMCG.
For over 10 years I have developed my professional experience in Product Marketing and Services Marketing.
From an academic point of view, I also have a Master's Degree in Commercial Management (Faculdade de Economia do Porto) and an Executive MBA with a specialization in Marketing (Porto Business School).
On a personal note, I share a deep love of music, which has stimulated me creatively throughout my life and has been crucial to my personal development, an example of which is my experience as a DJ for over 10 years.
Sport is another strong pillar of my life, which has had a positive impact on me since I was 10 years old, such as the fact that I was a handball player for 8 years, I've run two Marathons and I'm a regular Crossfit practitioner, my secret to maintaining a good daily mood.
