Applied Online Program in Sales 4.0

Applied Online | Pós-graduação - Gestão de Vendas

Become an expert in Sales in times of digital transformation and increasing competition_

In today’s commercial landscape, marked by intense competitiveness and constant technological innovation, excellence in sales management is an imperative. Recognizing the essence of this reality, we present our Advanced Program in Sales Management, meticulously structured for determined professionals who aim to reach higher levels of success in the commercial area. This program guarantees a holistic approach to developing crucial skills in sales management, commercial strategies and planning, team leadership and technology integration. With a comprehensive and meticulously designed curriculum, we emphasize the importance of balancing qualitative and quantitative skills, preparing our participants to meet and exceed the challenges of the contemporary business environment. Enriched with modules that address the most current and emerging issues, such as the cutting-edge application of Artificial Intelligence in CRM and the nuances of Digital Sales, this program is a bridge to the future of the commercial area. Our proposal transcends the simple transmission of knowledge, it aims at integral transformation: transforming the way you think, act and lead in the dynamic world of sales. Get ready to discover new horizons, make valuable professional connections and take a significant leap forward in your career.

Type
Postgraduate

Calendar
May to October | 6 months

Schedule
6:30 pm - 10:30pm

Language
English

Faculty

Luís Justino

Investment
3.990€

Why choose this course?_

Updated Contents

This program has a strong focus on the impact of digitalization on the customer and on commercial strategy, clearly showing the importance of data analysis and its transformation into relevant insights for customer decision-making.

Commercial Leadership and Effective Team Management

This program provides an in-depth study of sales management styles, with a special focus on leadership in the commercial context. Participants will be trained to adapt to the needs of their teams, transforming ideas into concrete initiatives and improving their leadership skills in a modern sales environment.

Focus on innovative strategies

Emphasis is placed on the development of accurate strategic thinking, combining qualitative and quantitative analysis, which is essential for decision-making in Commercial Management.

Anticipating Challenges and Business Innovation

The program prepares professionals to anticipate emerging trends and disruptive business models, updating their knowledge and identifying opportunities that generate differentiating value in an ever-changing market.

Integrated Commercial Management Perspective

We offer a comprehensive overview of commercial management, covering effective communication with clients, managing processes and teams, strategic planning and evaluating results, which are fundamental to success in the sales sector.

CRM and Artificial Intelligence expertise

A detailed study of CRM systems, enriched by the application of Artificial Intelligence, prepares participants to lead in the digital age. They will learn how to implement cutting-edge technological solutions to optimize customer relationship management, personalize experiences and improve operational efficiency.

Methodology

This postgraduate course is very practical and focuses on the "learning by doing" methodology that perfectly combines innovative tools and theories of sales management models that lead to marketing and sales strategies and functions based on physical and digital channels.

Immersive Weekend Challenge

includes a immersive weekend with a Sales Management challenge, where the knowledge acquired will be applied.

Faculty Expertise

Highly reputable teaching staff with proven experience in their various areas of specialization.

Download brochure and schedule a meeting_

Interested in knowing more about the program? Have a look at the brochure and should you want to talk to an advisor, do schedule an appointment, and we will gladly ensure that whichever decision you make will be the best possible decision for you

Ready to start your application?

Apply Now

To Whom?_

Sales and marketing leaders and directors who wish to update their knowledge in a commercial area undergoing profound digital transformation;

Sales professionals preparing to assume commercial management functions in B2B and B2C environments

Managers and decision makers who are not currently in the commercial area (marketing, finance, product and supply management) and who want to understand best sales management practices or who want to work more effectively with commercial teams.

Faculty_

Structure of the programme_

Market
- Marketing Management | 12 hours
- Consumer Behavior| 8 hours
- Market Analysis | 8 hours
Commercial Strategies
- Commercial Leadership | 8 hours
- Distribution Channels | 8 hours
- Client Management | 12 hours
Commercial Planning
- Sales Force Management | 12 hours
- Optimizing Results | 8 hours
- Performance Management | 8 hours
Commercial Implementation
- Communication & Negotiation | 12 hours
- Logistics Management | 8 hours
- CRM & Artificial Intelligence | 8 hours
- Digital Sales | 8 hours
Immersive Weekend (Sales Challenge) | 20 hours

Director_

Luís Justino

Tuition and Payment Schedule_

Tuition fee_

The investment in the program is 3.990€

This amount includes:

_Access to ISCTE-IUL Library;
_Access to the ISCTE-IUL VPN;
_Access to the LearningHubz platform.

Payment Schedule_

Application fee - 100€

Registration fee - 190 €

Payment Schedule	Date	Percentage
1st Installment	Upon Registration	25%
2nd Installment	june 2024	15%
3rd Installment	july 2024	15%
4th Installment	august 2024	15%
5th Installment	september 2024	15%
6th Installment	october 2024	15%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Applied Online | Post-Graduate Sales Management

Advanced Skills Set.

Become an expert in Sales in times of digital transformation and increasing competition_