Type
Postgraduate
Calendar
May to October | 6 months
Schedule
6:30 pm - 10:30pm
Language
English
Faculty
Investment
3.990€
This program has a strong focus on the impact of digitalization on the customer and on commercial strategy, clearly showing the importance of data analysis and its transformation into relevant insights for customer decision-making.
This program provides an in-depth study of sales management styles, with a special focus on leadership in the commercial context. Participants will be trained to adapt to the needs of their teams, transforming ideas into concrete initiatives and improving their leadership skills in a modern sales environment.
Emphasis is placed on the development of accurate strategic thinking, combining qualitative and quantitative analysis, which is essential for decision-making in Commercial Management.
The program prepares professionals to anticipate emerging trends and disruptive business models, updating their knowledge and identifying opportunities that generate differentiating value in an ever-changing market.
We offer a comprehensive overview of commercial management, covering effective communication with clients, managing processes and teams, strategic planning and evaluating results, which are fundamental to success in the sales sector.
A detailed study of CRM systems, enriched by the application of Artificial Intelligence, prepares participants to lead in the digital age. They will learn how to implement cutting-edge technological solutions to optimize customer relationship management, personalize experiences and improve operational efficiency.
This postgraduate course is very practical and focuses on the "learning by doing" methodology that perfectly combines innovative tools and theories of sales management models that lead to marketing and sales strategies and functions based on physical and digital channels.
includes a immersive weekend with a Sales Management challenge, where the knowledge acquired will be applied.
Highly reputable teaching staff with proven experience in their various areas of specialization.
Interested in knowing more about the program? Have a look at the brochure and should you want to talk to an advisor, do schedule an appointment, and we will gladly ensure that whichever decision you make will be the best possible decision for you
Sales and marketing leaders and directors who wish to update their knowledge in a commercial area undergoing profound digital transformation;
Sales professionals preparing to assume commercial management functions in B2B and B2C environments
Managers and decision makers who are not currently in the commercial area (marketing, finance, product and supply management) and who want to understand best sales management practices or who want to work more effectively with commercial teams.
Tuition fee_
The investment in the program is 3.990€
This amount includes:
Payment Schedule_
Application fee - 100€
Registration fee - 190 €
Payment Schedule | Date | Percentage |
1st Installment | Upon Registration | 25% |
2nd Installment | june 2024 | 15% |
3rd Installment | july 2024 | 15% |
4th Installment | august 2024 | 15% |
5th Installment | september 2024 | 15% |
6th Installment | october 2024 | 15% |
(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).
Garantimos o cumprimento de todas as regras de segurança nas nossas instalações, comprovada pela atribuição do selo do ISQ