This program has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales functions. It shows the relevance to analyse data and transform it into relevant information on sales performance and efficiency, and to develop key performance indicators for revenue and business profitability.
With Phygital (Physical+Digital) channel management approach, you will learn to effectively build, manage, and strategically position the sales functions across multiple channels and markets. By simultaneously working with customer interaction and communication, understand innovative sales models and strategy, and the organization and management of the salesforce.
This program develops new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. It shows how the understanding of a customer blending digital experiences with physical ones can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities.
This post-graduations is very practical and focused on "learning by doing" methodology that combines in perfection tools and theories from customer insights, sales management models innovation that leads into a phygital (physical+digital) based marketing and sales strategies and functions.
It powers a unique networking experience through the different backgrounds and profiles of both the participants and the faculty body.
It includes an immersive weekend with a Sales Management Project, where the acquired knowledge will be applied to guarantee a real-life applicational experience.
Its faculty includes some of the most experienced and renowned professionals in the field of Marketing and Sales.
Interested in knowing more about the program? Have a look at the brochure and should you want to talk to an advisor, do schedule an appointment, and we will gladly ensure that whichever decision you make will be the best possible decision for you
Application fee - 100€
Registration fee - 190 €
|1st Installment||Upon Registration||25%|
|2nd Installment||November 2023||15%|
|3rd Installment||December 2023||15%|
|4th Installment||January 2024||15%|
|5th Installment||February 2024||15%|
|6th Installment||March 2024||15%|
(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).