Sales Management is undergoing a deep transformation due to digitalization. Words such as artificial intelligence, big data, the Internet of things, social media, to mention a few, have become and will continue to be staples in salespeople's lives.
Working with phygital and omni channel management focus will enable you to develop and optimize integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.
This program will help you to learn about sales, marketing and management in a globalized, multipolar and digitalized world. Join us and change your future with our 100% online post-graduate course!
Type
Post-graduate
Duration
October to March | 6 months
Schedule
6:30 pm - 10:30pm
Training Area
Marketing and Sales
Language
Portuguese or English
Location
Online
Coordinator
Investment
3.990€
3rd discount phase
This program has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales functions. It shows the relevance to analyse data and transform it into relevant information on sales performance and efficiency, and to develop key performance indicators for revenue and business profitability.
With Phygital (Physical+Digital) channel management approach, you will learn to effectively build, manage, and strategically position the sales functions across multiple channels and markets. By simultaneously working with customer interaction and communication, understand innovative sales models and strategy, and the organization and management of the salesforce.
This program develops new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. It shows how the understanding of a customer blending digital experiences with physical ones can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities.
This post-graduations is very practical and focused on "learning by doing" methodology that combines in perfection tools and theories from customer insights, sales management models innovation that leads into a phygital (physical+digital) based marketing and sales strategies and functions.
It powers a unique networking experience through the different backgrounds and profiles of both the participants and the faculty body.
It includes an immersive weekend with a Sales Management Project, where the acquired knowledge will be applied to guarantee a real-life applicational experience.
Its faculty includes some of the most experienced and renowned professionals in the field of Marketing and Sales.
Interested in knowing more about the program? Have a look at the brochure and should you want to talk to an advisor, do schedule an appointment, and we will gladly ensure that whichever decision you make will be the best possible decision for you
Sales and marketing leaders and directors who wish to update their knowledge in a commercial area undergoing profound digital transformation;
Sales professionals preparing to assume commercial management functions in B2B and B2C environments
Managers and decision makers who are not currently in the commercial area (marketing, finance, product and supply management) and who want to understand best sales management practices or who want to work more effectively with commercial teams.
Tuition fee_
The investment in the program is 3.690€
This amount includes:
Payment Schedule_
Application fee - 100€
Registration fee - 190 €
Payment Schedule | Date | Percentage |
1st Installment | Upon Registration | 25% |
2nd Installment | November 2023 | 15% |
3rd Installment | December 2023 | 15% |
4th Installment | January 2024 | 15% |
5th Installment | February 2024 | 15% |
6th Installment | March 2024 | 15% |
(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).
We guarantee the fulfillment of all safety rules in our facilities, proven by the ISQ accreditation.
Garantimos o cumprimento de todas as regras de segurança nas nossas instalações, comprovada pela atribuição do selo do ISQ