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Become an expert in Sales in times of digital transformation and increasing competition_

Sales Management is undergoing a deep transformation due to digitalization. Words such as artificial intelligence, big data, the Internet of things, social media, to mention a few, have become and will continue to be staples in salespeople's lives.

Working with phygital and omni channel management focus will enable you to develop and optimize integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.

This program will help you to learn about sales, marketing and management in a globalized, multipolar and digitalized world. Join us and change your future with our 100% online post-graduate course!

Type
Post-graduate

Duration
October to March | 6 months

Schedule
6:30 pm - 10:30pm

Training Area
Marketing and Sales

Language
Portuguese or English

Location
Online

Coordinator

Luís Justino_

Investment
3.990€

3rd discount phase

Why choose this course?_

Updated Contents

This program has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales functions. It shows the relevance to analyse data and transform it into relevant information on sales performance and efficiency, and to develop key performance indicators for revenue and business profitability.

Key Relevance

With Phygital (Physical+Digital) channel management approach, you will learn to effectively build, manage, and strategically position the sales functions across multiple channels and markets. By simultaneously working with customer interaction and communication, understand innovative sales models and strategy, and the organization and management of the salesforce.

Focus on innovative strategies

This program develops new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. It shows how the understanding of a customer blending digital experiences with physical ones can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities.

Methodology

This post-graduations is very practical and focused on "learning by doing" methodology that combines in perfection tools and theories from customer insights, sales management models innovation that leads into a phygital (physical+digital) based marketing and sales strategies and functions.

Networking

It powers a unique networking experience through the different backgrounds and profiles of both the participants and the faculty body.

Immersive Weekend Challenge

It includes an immersive weekend with a Sales Management Project, where the acquired knowledge will be applied to guarantee a real-life applicational experience.

Faculty Expertise

Its faculty includes some of the most experienced and renowned professionals in the field of Marketing and Sales.

Download brochure and schedule a meeting_

Interested in knowing more about the program? Have a look at the brochure and should you want to talk to an advisor, do schedule an appointment, and we will gladly ensure that whichever decision you make will be the best possible decision for you

Ready to start your application?

Apply Now

To Whom?_

Sales and marketing leaders and directors who wish to update their knowledge in a commercial area undergoing profound digital transformation;

Sales professionals preparing to assume commercial management functions in B2B and B2C environments

Managers and decision makers who are not currently in the commercial area (marketing, finance, product and supply management) and who want to understand best sales management practices or who want to work more effectively with commercial teams.

Faculty_

Structure of the programme_

Market & Customer
- New Customer Behavior (B2B and B2C) | 8h
- Marketing Management - Insights and Analytics | 12h
- Aligning Marketing & Sales | 8h
Sales Force Management
- New Sales Models | 8h
- Sales Management of high performing sellers | 12h
- Business Ethics & Integrity in Sales | 4h
Sales Techniques
- Negotiation in B2B | 8h
- Cross-Cultural Sales Negotiation | 4h
- Pricing and Revenue Optimization | 8h
Channels & Distribution
- Channel Management & Retailing | 12h
- Digital Supply Chain Management | 8h
DX in Sales Management
- New Trends in Sales Management | 8h
- CRM and Sales Automation | 8h
- New KPIs for DX Initiatives in Sales | 4h
- Phygital and Omnichannel | 4h
Final Immersive Weekend Challenge | 24h

Director_

Luís Justino

Tuition and Payment Schedule_

Tuition fee_

The investment in the program is 3.690€

This amount includes:

_Access to ISCTE-IUL Library;
_Access to the ISCTE-IUL VPN;
_Access to the LearningHubz platform.

Payment Schedule_

Application fee - 100€

Registration fee - 190 €

Payment Schedule	Date	Percentage
1st Installment	Upon Registration	25%
2nd Installment	November 2023	15%
3rd Installment	December 2023	15%
4th Installment	January 2024	15%
5th Installment	February 2024	15%
6th Installment	March 2024	15%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Applied Online | Post-Graduate Sales 4.0

Advanced Skills Set.

Applied Online | Post-Graduate Sales 4.0

Advanced Skills Set.

Become an expert in Sales in times of digital transformation and increasing competition_