Applied Online | Post graduate in Applied Digital Marketing

Applied Online | Pós-graduação - Marketing Digital Aplicado

Embark on a digital experience in practice_

Here, you will work exactly as the industry operates today: through real-world projects, technologies used by businesses, practical challenges and workflows in which Artificial Intelligence is integrated in a cross-functional, ethical and results-oriented manner. Throughout the programme, you will develop skills in the key areas of Digital Marketing – from strategy to performance, from content creation to data analysis, from CRM to automation – continuously applying your knowledge in real-world contexts. The course culminates in a Real-Client Capstone project, where, working in teams, you will respond to a briefing from a real brand. With a teaching team comprising specialists who lead projects on a daily basis at leading companies and agencies, this postgraduate programme offers a truly practical and up-to-date learning experience, aligned with the challenges that define the present and future of Digital Marketing.

Type
Postgraduate

Calendar
October to May | 6 months

Schedule
Monday to wednesday | 6:30pm - 10:30pm

Language
Portuguese

Faculty

Mário Alcântara
José Crespo de Carvalho

Investment
3.990 €

2nd phase of application | 10% discount 25.08
3.591,00 €

Why choose this Post-graduate course?_

Current

Develops fundamental concepts and practices to support the understanding and interpretation of new trends and metrics in Digital Marketing

Methodologies

Includes a very high practical component, focused on Learning-by-doing, which encourages the development of Digital Marketing at various levels and for various channels: SEO, Facebook, Instagram, LinkedIn, Google Ads, among others

Intensive Challenge Weekend

Contemplates an immersive weekend with a brand briefing where, for 24h, participants must answer the briefing in a Speed Challenge system. At the end of day 2 there will be final pitches and prizes for the best groups

Faculty Expertise

Some of the most experienced and reputable professionals in the Digital Marketing field in Portugal.

Download brochure and schedule a meeting_

Interested in finding out more information? Consult the brochure and if you prefer to speak with an adviser, please schedule a session. We will be pleased to contribute for your best decision.

minibrochura_app_Applied Digital marketing

Ready to start your application?

Apply now

In Partnership_

For whom?_

Professionals from any business sector who habitually work with Marketing or Communication Professionals or participants, who have attended Marketing, Communication, or even Digital Marketing courses, and want to complement their training with a practical part and deep knowledge of the platforms or want to extend their knowledge to other tools and areas Consultants and Freelancers who want to complement their services offer, with services in the Digital Marketing area In general, all enthusiasts of Hands-on Digital Marketing.

Faculty_

Structure of the Programme_

Curricular Units

Kick-off & Industry Brief

Module 1: Strategy, Brand & Customer

Brand Strategy & Positioning
Customer Journey
CX & Service Design

Module 2: Acquisition, Content & Performance

SEO, SXO & Generative Engine Optimisation
Google Ads & Performance Marketing
Web Copywriting & AI Content Creation
Websites, Landing Pages & CRO
Email, CRM & Marketing Automation
E-commerce & Digital Commerce
Influencer Marketing & Creator Economy

Module 3: Social, Data & Activation

Web Analytics, Data & Reporting
Social Ads · Meta Business Manager
Social Media Strategy
LinkedIn for Businesses
Instagram
TikTok
Big Social Data & Social Listening

AI Co-Pilot Lab

Workflows, prompting, quality, ethics and governance
Trends and the impact of AI on marketing work

Real-Client Capstone

Supervision of the applied project

Immersive Day – Capstone Defence

Finalisation, presentation, feedback and defence

Directors_

José Crespo de Carvalho

Mário Alcântara

Tuition and Payment Schedule_

Tuition fee_

Take advantage of the Training + Digital Voucher and guarantee up to €750 in this program to expand your knowledge horizons!

The investement in the program is 3.990€

This value includes:

_Acess to ISCTE-IUL library;
_Acess to ISCTE-IUL VPN.

Payment Schedule_

Application Fee - 100€

Registration Fee - 190€

Application Fee	Date	Date	Percentage
1st Installment	Upon Registration (May intake)	Upon Registration (October intake)	25%
2nd Installment	June	November	15%
3rd Installment	Jully	December	15%
4th Installment	August	January	15%
5th Installment	September	February	15%
6th Installment	October	March	15%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Applied Online | PG
Applied Digital Marketing

Advanced Skills Set.

Embark on a digital experience in practice_