Applied Online | Post graduate in Applied Digital Marketing

Applied Online | Pós-graduação - Marketing Digital Aplicado

Embark on a digital experience in practice_

This post-graduation is differentiated by the very high practical component focused on the "Learning-by-doing" methodology, preparing participants to implement and manage from SEO, Google Ads, Social Networks and Social Media campaigns, to have in-depth knowledge about managing agencies in a professional way, as well as participating in the strategic process, approvals and measurement of results.

Type
Postgraduate

Calendar
October to March | 6 months

Schedule
Monday to wednesday | 6:30pm - 10:30pm

Language
English

Faculty

Mário Alcântara
José Crespo de Carvalho

Investment
3.990 €

1st phase of application | 15% discount
3.391,50€

Why choose this Post-graduate course?_

Current

Develops fundamental concepts and practices to support the understanding and interpretation of new trends and metrics in Digital Marketing

Methodologies

Includes a very high practical component, focused on Learning-by-doing, which encourages the development of Digital Marketing at various levels and for various channels: SEO, Facebook, Instagram, LinkedIn, Google Ads, among others

Intensive Challenge Weekend

Contemplates an immersive weekend with a brand briefing where, for 24h, participants must answer the briefing in a Speed Challenge system. At the end of day 2 there will be final pitches and prizes for the best groups

Faculty Expertise

Some of the most experienced and reputable professionals in the Digital Marketing field in Portugal.

Download brochure and schedule a meeting_

Interested in finding out more information? Consult the brochure and if you prefer to speak with an adviser, please schedule a session. We will be pleased to contribute for your best decision.

Ready to start your application?

Apply now

In Partnership_

For whom?_

Professionals from any business sector who habitually work with Marketing or Communication Professionals or participants, who have attended Marketing, Communication, or even Digital Marketing courses, and want to complement their training with a practical part and deep knowledge of the platforms or want to extend their knowledge to other tools and areas Consultants and Freelancers who want to complement their services offer, with services in the Digital Marketing area In general, all enthusiasts of Hands-on Digital Marketing.

Faculty_

Structure of the Programme_

Curricular Units

Framework
Websites & Mobile Marketing
e-Commerce
Costumer Journey & Personas
SEM - Google Ads
SEM - SEO
Content & Branded Content Marketing
Social Media Marketing
Linkedin for Business
Social Media Advertising
Email Marketing & Marketing Automation
Influencers Marketing
Digital Marketing Trends
Measurement & Reporting
Digital Marketing Plan

Directors_

José Crespo de Carvalho

Mário Alcântara

Tuition and Payment Schedule_

Tuition fee_

Take advantage of the Training + Digital Voucher and guarantee up to €750 in this program to expand your knowledge horizons!

The investement in the program is 3.990€

This value includes:

_Acess to ISCTE-IUL library;
_Acess to ISCTE-IUL VPN.

Payment Schedule_

Application Fee - 100€

Registration Fee - 190€

Application Fee	Date	Percentage
1st Installment	Upon Registration	25%
2nd Installment	novembro 2024	15%
3rd Installment	dezembro 2024	15%
4th Installment	janeiro 2025	15%
5th Installment	fevereiro 2025	15%
6th Installment	março 2025	15%

(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).

Applied Online | PG
Applied Digital Marketing

Advanced Skills Set.

Embark on a digital experience in practice_