This advanced program was designed to provide its participants with hard and power skills in Pharmaceutical Marketing and Leadership, in order to face the challenges of the BANI world (Brittle, Anxious, Nonlinear and Incomprehensible). Having some of the most experienced professionals in Pharmaceutical Marketing and Leadership on a national level, our program will, for sure, make a difference in your career.
A short-term program, with the most advanced tools in the field, that will provide you with high-quality education mixed with a great practical component.
Type
Postgraduate
Duration
October to May
Schedule
Tuesdays and thursdays | 6:30pm - 10:30pm
Training area
Health
Language
Portuguese
Location
In person | Online
Investment
4.990€
Partnerships:
Pharmaceuticals and efective member of the Portuguese Pharmaceutical Order may have a 10% discount (commulative to a maximum of 20%)
Want to know more? Consult your brochure; should you wish to speak to an advisor, do set up an appointment; we are more than glad to be of help and to contribute to making your decision an informed one.
Pharmaceuticals who work or intend to work in the pharmaceutical industry, as well as other areas, with an interest in pharmaceutical marketing.
Managers and team leaders in the pharmaceutical field.
Other professionals who seek to work in the Pharmaceutical Marketing field.
Guiding through Marketing Principles and Disruptive Marketing - Princípios de Marketing e Marketing Disruptivo
Strategic and Marketing Planning as part of your life - Planeamento Estratégico e o Processo de Marketing aplicado à Saúde
Get to know legal and regulatory aspects as your basis - Aspetos Legais e Regulamentares na Promoção e Publicidade de Medicamentos e Produtos de Saúde.
Operational Marketing – plan the action - Marketing Mix
Product and Pharmaceutical Services Management as your strength - Gestão do Produto e Serviços Farmacêuticos
Work your value: Health Technologies Assessment - Avaliação Económica de Medicamentos
Next Generation Customer Engagement - Comportamento do Consumidor em Saúde
The power of Data: Pharmaceutical Marketing Intelligence - Novos Modelos de Negócio para o setor Farmacêutico
Effective communication: learn by doing - Gestão da Linguagem Verbal e Corporal e Inteligência Emocional
Impacting and performing leadership - Liderança e Equipas de Alto Desempenho
Let’s Make a deal: negotiation and influence - Técnicas de Negociação e Influência
Next stop…the future: digital health trends - Marketing Digital em Saúde
Apply your knowledge - Projeto Final
Bootcamp & Pitch
Tuition_
The investment in the program is 4.990€
This amount includes:
Payment Schedule_
Application fee - 100€
Registration fee - 125€
| Installment Schedule | Date | Percentage |
| 1st Installment | Upon registration | 25% |
| 2nd Installment | june 2023 | 15% |
| 3rd Installment | july 2023 | 15% |
| 4th Installment | august 2023 | 15% |
| 5th Installment | september 2023 | 15% |
| 6th Installment | october 2023 | 15% |
(*) Maximum cumulative discount of 20%, including special conditions, to be reflected in the last installment(s).
