(JMF) has a degree in Marketing Management, a postgraduate qualification in Sales Management and an Executive Master's in International Business. He has built a career of more than 20 years in the FMCG sector, specialising in marketing and sales. He is currently international markets manager at Sumol+Compal, leading
operations in Central and South America, the Middle East and Asia. He is also a guest lecturer at IPAM Porto and IADE and a trainer at the Lisbon Digital School.
He gives talks and training on sales strategy, marketing, personal branding and
digital authority. He is a member of the LinkedIn for Creators community, where he shares practical strategies for building strong and relevant brands.
Passionate about brands, he believes that, before any negotiation, personal credibility is the greatest differentiator for success.
